By Emanuele Venturoli| Posted May 8, 2025 | In Motorsports
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain, the WRC offers a unique stage for brands that wish to associate their image with values such as adventure, endurance and innovation.
In recent years, the WRC has experienced significant growth in terms of viewership. According to recent data, the WRC’s global TV audience has increased by 44 percent in three years. This increase highlights the public’s growing interest in the discipline, making it an ideal platform for companies seeking international exposure.
Sponsorship opportunities in the WRC are many and can be tailored to the specific needs of each brand:
Team Sponsorship: Partnering directly with a team allows the brand to be featured on vehicles, apparel and promotional materials, ensuring consistent visibility throughout the season.
Event Sponsorship: By associating your name with a specific event, you can focus attention on a particular geographic market and take advantage of local promotional activities.
Technical Sponsorship: Providing technical products or services to teams provides an opportunity to demonstrate the effectiveness and reliability of your product under extreme conditions.
Numerous brands have taken advantage of the WRC to strengthen their image:
Red Bull: Known for its involvement in extreme sports, Red Bull has sponsored teams and drivers in the WRC, solidifying its position as a brand associated with adrenaline and performance.
Toyota: Through the Toyota Gazoo Racing team, the company has demonstrated the reliability and innovation of its vehicles, achieving significant results in the championship.
Shell: Providing high-performance lubricants and fuels, Shell has collaborated with several teams, emphasizing the effectiveness of its products in extreme conditions.
Investing in the WRC offers many benefits:
International Visibility: With events broadcast around the world, brands gain significant media coverage.
Positive Values Association: Rally stands for determination, innovation and teamwork, values that can be transferred to the sponsoring brand.
Audience Engagement: Activations during events allow direct interaction with fans, creating an emotional connection with the brand.
Navigating the world of sponsorship in the WRC requires experience and knowledge of the industry. RTR Sports Marketing offers customized consultations to help brands identify suitable opportunities and develop effective strategies to maximize return on investment. If you would like to learn more about sponsorship opportunities in the WRC or evaluate a strategy tailored to your brand, contact RTR Sports Marketing. Our motorsport expertise is at your service to guide you to success.
WRC sponsorship represents a unique opportunity for brands wishing to expand their visibility and associate their image with strong, positive values. With the experience and support of RTR Sports Marketing, you can make the most of these opportunities and achieve significant results.
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
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A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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