Londres não é apenas a capital financeira da Europa: é há décadas o principal hub mundial do marketing desportivo internacional. As agências que operam em Soho, Farringdon ou Canary Wharf trabalham com as maiores marcas globais em campanhas que vão da Premier League à Fórmula 1, do rugby mundial ao motorsport.

O sistema londrino: criatividade, finanças e desporto sob o mesmo teto

Poucas cidades no mundo concentram agências criativas, bancos de investimento, grupos de média e clubes desportivos de élite no mesmo território. A sinergia entre estes setores criou um ecossistema único onde a avaliação quantitativa do ROI dos patrocínios, a segmentação da audiência e a integração entre ativação ao vivo e conteúdo digital foram padronizadas antes de se tornarem norma.

As agências de sports marketing que fizeram história em Londres

A Octagon estruturou acordos como Hotels.com x Tottenham Hotspur. A CSM Sport & Entertainment gere as parcerias da HSBC no rugby mundial. A WePlay trabalhou com o FC Barcelona, o Chelsea FC e o PGA European Tour.

A internacionalidade como vantagem competitiva

Nas agências de sports marketing de Londres trabalham profissionais que falam três ou quatro idiomas com fluidez e compreendem as nuances culturais que determinam o sucesso de uma campanha na Alemanha em comparação com o Japão ou o Brasil.

O motorsport como especialização vertical

Entre os verticais desportivos mais desenvolvidos no ecossistema londrino, o motorsport ocupa um lugar de destaque. A RTR Sports Marketing opera neste segmento há mais de 30 anos, apoiando marcas de vários setores no acesso aos patrocínios MotoGP e a outros campeonatos de motorsport de topo.

Tecnologia e inovação: o futuro do sports marketing desenvolve-se em Londres

As start-ups londrinas no setor do entretenimento e da tecnologia desportiva introduziram nos últimos anos ferramentas que estão a redefinir as possibilidades de ativação para os patrocinadores, da realidade aumentada à análise de audiências em tempo real.

O que significa escolher uma agência de sports marketing em Londres

A escolha da agência depende de variáveis muito específicas: o setor da marca, os mercados-alvo, o tipo de campeonato considerado e o orçamento disponível. Para marcas com ambiciões internacionais, o mercado londrino oferece uma concentração de competências dificilmente replicada noutro local na Europa. Escreva-nos para info@rtrsports.com.

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Emanuele Venturoli

Emanuele Venturoli

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Por que escolher a RTR Sports Marketing

In an age where you can get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship deals.

By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DIY methods are anything but risk-free and what initially seems like a competitive advantage soon turns into a difficult problem to solve. That’s why agencies exist. And that’s why you should count on us for your sponsorships.

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.
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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.
Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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