Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted March 10, 2014 | In Mirco Lazzari MotoGP photography, MotoGP, Motor Racing, Photography
Just as Moto2 and Moto3 wrap up their second day of testing in Jerez, we are happy to give you episode number 22 of our photo column “Mirco Lazzari’s Road to MotoGP 2014“, the photographic tour on the pages of RTR Sports that-through the images of the great photographer- wants to take us up to opening round of the 2014 MotoGP World Championship in Qatar on March 23rd.
Shot during the Bridgestone MotoGP test in Phillip Island, Australia, this picture portrays Valentino Rossi of Yamaha Factory Racing. The track has now disappeared, leaving room to the green of the grass and to the blue of the sky and sea.
Mirco Lazzari was born in Castel San Pietro (BO) in 1961. His MotoGP and Formula1 pictures were first published by Grazia Neri and then by Getty. Mirco, one of the Nikon official photographers who won several international awards, has been working with RTR Sports Marketing for what MotoGP pictures are concerned. For years, his best photos have been collecting in an amazing photographic book ‘Una vita a 300 – A life in the fast lane’: you can buy the last edition on Amazon, through this link.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 17, 2020
If I said that everyone loved Nicky, those who didn’t know him would think, “That’s what everyone says when someone passes away. They suddenly become a hero. Their in[...]
Read MoreJuly 19, 2015
Back on track with Mirco Lazzari Exclusive images and behind-the-scenes from the MotoGP Championship. Episode 9 is from the Sachsenring Circuit, Germany, German GP for the nin[...]
Read MoreJune 29, 2015
Some pics from Assen Back on track with Mirco Lazzari’s exclusive images and behind-the-scenes from the MotoGP Championship. Episode 8 is from the Assen Circuit, Holland, Dut[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogApril 27, 2025
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. Sponsors evaluate teams based on performance metri[...]
Read MoreApril 23, 2025
In the modern world of marketing and advertising, data play a crucial role in optimizing strategies for sponsorship. Companies that are able to effectively collect, analyze, and use data can [...]
Read MoreApril 14, 2025
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
Read More