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Yamaha Press Release: Rossi, Lorenzo gear up for first European Race
By Emanuele Venturoli| Posted April 28, 2015 | In Bikes, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted April 28, 2015 | In Bikes, MotoGP, Motor Racing, Motorsports
Yamaha Press Release: Rossi, Lorenzo gear up for first European Race
After a stunning victory from Valentino Rossi in Argentina a fortnight ago, the Movistar Yamaha MotoGPteam flies back across the Atlantic Ocean to Europe for the Gran Premio de España at the Circuito de Jerez this weekend.
The Doctor arrives in Spain excited to add another top finish to his list of successes achieved in Argentina, Texas and Doha. Over the first three races he scored two sensational wins and a third place. He currently leads the championship by six points and is confident he can continue his momentum in Jerez. Rossi has claimed six premier class wins at this circuit in 2001, 2002, 2003, 2005, 2007 and 2009, two second places in 2008 and 2014, and a third place in 2010.
Jorge Lorenzo is also looking forward to putting on a show in front of the Spanish fans. The four-time World Champion holds fourth place in the championship standings and has an impressive record at Jerez, with two premier class victories in 2010 and 2011, a second place in 2012, and two further third places in 2008 and 2013. Last year saw him finish just off the podium in fourth place.
Circuito de Jerez is one of the most popular MotoGP venues, not only amongst riders but also fans, who travel from all over the world to see the action. The track was built in 1986 and hosted its first Grand Prix one year later. Blessed with consistently good weather and beautiful scenery, this track is usually filled to its full capacity, giving the event a great atmosphere. The 4.423km circuit sits within a slight valley that serves as a natural amphitheater, allowing race fanatics not to miss any of the overtakes that are bound to happen in the multiple fast corners and hard braking points.
Valentino Rossi
“I’m very happy to come back to Europe! These first three races have been very positive, although some of these circuits are not my favourites nor of the Yamaha! Yet my YZR-M1 has behaved very well and we rode nice races! To go to Jerez, after the victory in Argentina and holding first place in the championship, is certainly very positive. However the most important thing is that we’re doing a great job with the guys of the team. We must continue to work well together. The championship is still very long! I feel good and returning to Europe is nice. I really like the Jerez GP. The track is beautiful and also the atmosphere is fantastic. It also has very fast turns and I like that a lot. I did good races at this circuit in the past and I’ll try to have a good race also this year!”
Jorge Lorenzo
“After the three first races of the championship I have to say that, though the results weren‘t as I expected, this season is still long, so we are very focused on working hard and trying to get better results from now on. During last week I was able to train a lot. In front of us is the GP in Jerez, one of the most challenging races of the year and it‘s also one of the most exciting, because of the atmosphere. We come back to Europe and Spain and I like that. I look forward to racing there in front of all the Spanish fans and I will do my best to try to get my first podium of the season. The track is really nice and I hope to do a good job with my M1.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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