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Formula One: Rosberg continues run of Pole Positions in Brazil qualifying
By Emanuele Venturoli| Posted November 13, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
By Emanuele Venturoli| Posted November 13, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Formula One: Rosberg continues run of Pole Positions in Brazil qualifying
Nico Rosberg has qualified on pole position for tomorrow’s Brazilian Grand Prix at Interlargos; continuing his run of front row qualifications that has now extended to 5 in a row.
Rosberg out-qualified his team-mate Lewis Hamilton by just 78 thousandths of a second, with Rosberg seeming to be the driver who could put in the slightly tidier laps throughout the sessions that would end up giving him the edge. Thankfully for Hamilton, he wouldn’t fall any lower than 2nd, with Sebastian Vettel a full half a second further back from the Mercedes pair.
Valtteri Bottas and Kimi Raikkonen qualified 4th and 5th on the grid. With the pair having come into contact with each other in both the Russian and Mexican Grand Prix recently, it could be quite an exciting contest between the two of them should they come across each other in the race. Sadly for Bottas he will start down in 7th after getting a 3 place grid penalty for Red Flag infringements in practice.
2010 Brazilian Grand Prix pole-sitter Nico Hulkenberg once again showed his great pace at Interlargos to take 6th in qualifying, just ahead of Daniil Kvyat’s Red Bull and home hero Felipe Massa; with the trio all being promoted up a position thanks to Bottas’ penalty.
Daniel Ricciardo put the second Red Bull in 9th at the end of qualifying, but he will start down in 19th after a 10 place grid penalty for engine component changes prior to the session. This moved Max Verstappen up into 9th place. with Felipe Nasr taking 10th. The second Brazilian driver on the grid managed to annoy fellow countryman Felipe Massa during Q1 after holding him up on a flying lap; no penalty would follow for Nasr however.
McLaren were once again unable to make it out of the first session, with Fernando Alonso’s car suffering mechanical issues for the second day in a row as he stopped out on track. Both Alonso and his team-mate Jenson Button didn’t seem to be too annoyed however as they both sneaked onto the podium to wave to the crowds. Alonso commented that the pair thought that they wouldn’t get closer to the podium then they were when they walked past it, so they decided to make the most of the opportunity.
2015 Brazilian Grand Prix grid:
|
POS |
Driver |
Team |
Time |
Laps |
|
1 |
Nico Rosberg |
Mercedes |
1’11.282 |
Q3 |
|
2 |
Lewis Hamilton |
Mercedes |
1’11.360 |
Q3 |
|
3 |
Sebastian Vettel |
Ferrari |
1’11.804 |
Q3 |
|
4 |
Kimi Raikkonen |
Ferrari |
1’12.144 |
Q3 |
|
5 |
Nico Hulkenberg |
Force India |
1’12.265 |
Q3 |
|
6 |
Daniil Kvyat |
Red Bull |
1’12.322 |
Q3 |
|
7 |
Valtteri Bottas* |
Williams |
1’12.085 |
Q3 |
|
8 |
Felipe Massa |
Williams |
1’12.415 |
Q3 |
|
9 |
Max Verstappen |
Toro Rosso |
1’12.739 |
Q3 |
|
10 |
Felipe Nasr |
Sauber |
1’12.989 |
Q2 |
|
11 |
Carlos Sainz |
Toro Rosso |
1’13.045 |
Q2 |
|
12 |
Sergio Perez |
Force India |
1’13.147 |
Q2 |
|
13 |
Marcus Ericsson |
Sauber |
1’13.233 |
Q2 |
|
14 |
Romain Grosjean |
Lotus |
1’13.913 |
Q2 |
|
15 |
Pastor Maldonado |
Lotus |
1’13.385 |
Q1 |
|
16 |
Jenson Button |
McLaren |
1’13.425 |
Q1 |
|
17 |
Alexander Rossi |
Manor |
1’16.151 |
Q1 |
|
18 |
Will Stevens |
Manor |
1’16.283 |
Q1 |
|
19 |
Daniel Ricciardo** |
Red Bull |
1’12.417 |
Q3 |
|
20 |
Fernando Alonso |
McLaren |
No time |
Q1 |
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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