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By Riccardo Tafà| Posted May 5, 2016 | In MotoGP, MotoGP
GP DE FRANCE: The Monster Yamaha Tech3 team rider Pol Espargaro began his round 5 campaign with instant speed at the stop and go Bugatti Circuit as he looks to impress in Sunday’s race in front of the French MotoGP fans. The young Spaniard rocketed into action as he commenced in setting up his Yamaha YZR-M1 for the 28 lap sprint and positively closed FP1 in 7th. The 25-year-old continued his progress in the afternoon and eventually posted a best time that saw him finish only two tenths back from second and as the top independent team rider.
On the other side of the pit box, Bradley Smith got straight into gear as he started his in-depth setup work on the Yamaha YZR-M1 in preparation for Sunday. The British rider began the day by making the initial adjustments to the base setting whilst also sampling the new Michelin tyres and he finally ended the session in 11th. In the next practice, he carried on where he left off and pushed non-stop before completing 23 laps, more than any other MotoGP rider, and with a time that was half a second back from 8th.
Pol Espargaro
Position: 4th Time: 1’33.406 Laps: 42
Pol Espargaro – 2016“The opening day went very well and just like in Jerez, we kept improving. In Spain we made some steps forward and then during the test we managed to comfortably ride a competitive pace, however, today we managed to progress even more. Of course, it’s just the first day but for sure it has been a better start in comparison to other Grand Prix’s. We improved the rear grip level and now I have the chance to ride the bike in the way that I want to. Furthermore, I’m even more pleased because the team is working very well and every time I stop in the garage and we make some modifications, I can actually feel them, which wasn’t always the case last season and this is much more important than the actual result today. In addition, I have to say that I’m very happy about the job that Michelin is doing. The tyres might not be ideal in every corner of the track, but they really have made huge leaps forward in the last weeks and we can feel a clear improvement compared to the previous races.”
Bradley Smith
Position: 14th Time: 1’34.306 Laps: 45
Bradley Smith – 2016Bradley Smith “In all honesty, it was a positive day overall for me even if the result doesn’t really show our true potential or reflect what we achieved. I felt that it was more important to do long runs and gain some more experience with our new setting from Jerez. This was in order to try and ensure that I’m comfortable with the bike, my adapted riding style and how we can apply it to this track. The team and I only made some small changes with the M1 to try and gain a direction for tomorrow, however, we know more or less what we need so we didn’t try anything too drastic. We wanted to find out what is best for me and we also focused on building a bike so that we can go directly into Q2 tomorrow and have a good starting point for Sunday. We tested both new front and rear Michelin tyres and now we have some useful information about the new rear options. Also, for the first time this year I am comfortable with both compounds of front tyre. Like I said, the end result doesn’t really show the positives for today but we’ll be able to show our potential tomorrow when it counts.”
MONSTER YAMAHA TECH3 PRESS RELEASE
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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