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By Emanuele Venturoli| Posted October 20, 2016 | In MotoGP, Motor Racing, Motorsports
The Michelin Australian Motorcycle Grand Prix got underway today on Phillip Island with two drenched free practice sessions providing a frustrating experience. After a wet FP1, the Movistar Yamaha MotoGP riders were forced to sit out the majority of FP2, with the track conditions being too severe, meaning no valuable set-up data could be assessed.
Lorenzo used the session with caution while getting to know the wet weather tyres and trying to find a matching set-up. The crew worked hard to find better stability for his bike as standing water across parts of the track made it difficult to find a good pace. Struggling to get heat in the tyres, causing a lack of grip, he set a best lap of 1’45.651s for 19th place.
Rossi found a good wet setting early on in the morning and was featured as one of the main protagonists throughout the session, setting a best lap of 1‘40.998s at the end of an 11-lap long first stint. However, as he set his best lap on a super soft front tyre which riders are only allowed for no more than ten laps, all the times of his first outing were canceled, leaving him in 20th position.
The Movistar Yamaha MotoGP teammates had to be patient for the second practice session to get underway as it was delayed due to the weather conditions. The afternoon free practice session got underway when the track started to dry out at 15:45 local time.
The Doctor was again eager to head out and completed a couple of laps, but the track action wasn‘t to last. FP2 was red flagged and suspended until 16:45 local time with still more than 31 minutes of the session remaining and was ultimately not restarted for safety reasons.
The cancelation of FP2 meant both Movistar Yamaha MotoGP riders were unable to improve on their best morning lap, causing Lorenzo to complete the first day in 19th place in the combined session times and Rossi in 20th.
I exited the pit lane quite late this morning and I didn‘t make so many laps on the first run. I was progressing little by little, but I stopped too early and when I tried the second bike there was already more water on the track, so I did just one more lap. It was difficult to find a good reference to understand on which bike we were better in these conditions
The conditions were very difficult today. Unfortunately we had bad weather, it was very cold and there was lots of water. This morning we were able to ride for 20 minutes in acceptable conditions and it wasn‘t so bad, I was quite strong. In the afternoon the temperature went down and the amount of water was too much, so unfortunately we couldn‘t ride. We couldn‘t work on the feeling on the bike so we keep the quite good feeling we had at the beginning of the practice, but at the same time we lost the heat, so we have to wait for tomorrow.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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