Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
May 12, 2022
Full list of MotoGP 2022 sponsors
The 2022 MotoGP season has already entered the thick of the action, and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]
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March 25, 2022
What is an event marketing company, what does it do and what services does it offer
The world of events is very large and full of offerings and opportunities, and the market for event marketing agencies is equally large and varied. But let’s take a small step back and [...]
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March 22, 2022
Drive to delight: sports and TV series the big players in the market
TV Series have been a part of our daily lives for several decades now due to their easy way of access, availability and entertainment. Streaming has fueled their expansion, giving the possibi[...]
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March 16, 2022
Experiential marketing agency: how to leave a lasting memory of your brand by engaging your target audience as actively as possible
We hear about it often and it is certainly a popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is experiential [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: what are the differences?
We are often asked if we are an agency that provides entertainment marketing services, what the Anglo-Saxon world very accurately calls “entertainment marketing services.” When as[...]
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March 9, 2022
Formula 1 2022: lots of news for what promises to be an exciting season
Less than a month to the new F1 season that will begin with the Bahrain Grand Prix on March 20. Total departure from the past for the new era of automotive sports: all teams seem intent on le[...]
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January 27, 2022
The Formula E 2022 season calendar and where to watch it
The ABB FIA Formula E World Championship returns again this Friday and Saturday, 28 and 29 January in Diriyah, with the opening rounds of season 8 from the historic heart of Saudi Arabia with[...]
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January 26, 2022
What are the implications in sponsorship of the Novak Djokovic case?
For two weeks that’s all anyone has talked about. The Djokovicaffair, or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…[...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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October 25, 2021
Formula 1: Audience research and opinions on one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in [...]
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August 25, 2021
How to build a 2022 MotoGP sponsorship program for your business
Start a program of sponsorship in MotoGP for your company takes time and a clear set of goals and priorities. While all major sports sponsorship programs may start from the same basics-the pr[...]
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July 6, 2021
How sport can help your brand to boost
At RTR Sports Marketing the motto is ‘We provide consultancy to companies that are willing to use sport to build a better relationship with their customers.’ Let’s focus on [...]
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April 23, 2021
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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April 7, 2021
Top 6 MotoGP documentaries and series and Where to Watch Them
What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other p[...]
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February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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November 27, 2020
Serena Williams: the athlete who has changed the tennis world and the way of doing business
When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the mo[...]
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November 19, 2020
Djokovic and sponsorship: the power of the nr. 1 in the world
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has alre[...]
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November 16, 2020
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]
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