Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
June 29, 2022
Why do Formula 1 drivers weigh themselves at the end of the race?
Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in ha[...]
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June 27, 2022
A useful guide to defining the perfect sports sponsorship strategy
Sports sponsorship is a great marketing tool that can make your company or brand visible and popular, or more popular than it already is. The visibility that sports sponsorship can offer is i[...]
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June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 16, 2022
F1 and budget cap: the winning “formula”?
In recent weeks one of the most relevant issues for F1 teams is that of the budget cap, which is currently set at $140 MIlion (from which driver recruitment, marketing costs and those of the [...]
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June 3, 2022
Formula 1’s top 7 drivers by endorsement and sponsorship deals
Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world [...]
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May 12, 2022
Full list of MotoGP 2022 sponsors
The 2022 MotoGP season has already entered the thick of the action, and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]
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March 25, 2022
What is an event marketing company, what does it do and what services does it offer
The world of events is very large and full of offerings and opportunities, and the market for event marketing agencies is equally large and varied. But let’s take a small step back and [...]
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March 22, 2022
Drive to delight: sports and TV series the big players in the market
TV Series have been a part of our daily lives for several decades now due to their easy way of access, availability and entertainment. Streaming has fueled their expansion, giving the possibi[...]
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March 16, 2022
Experiential marketing agency: how to leave a lasting memory of your brand by engaging your target audience as actively as possible
We hear about it often and it is certainly a popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is experiential [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: what are the differences?
We are often asked if we are an agency that provides entertainment marketing services, what the Anglo-Saxon world very accurately calls “entertainment marketing services.” When as[...]
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March 9, 2022
Formula 1 2022: lots of news for what promises to be an exciting season
Less than a month to the new F1 season that will begin with the Bahrain Grand Prix on March 20. Total departure from the past for the new era of automotive sports: all teams seem intent on le[...]
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January 27, 2022
The Formula E 2022 season calendar and where to watch it
The ABB FIA Formula E World Championship returns again this Friday and Saturday, 28 and 29 January in Diriyah, with the opening rounds of season 8 from the historic heart of Saudi Arabia with[...]
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January 26, 2022
What are the implications in sponsorship of the Novak Djokovic case?
For two weeks that’s all anyone has talked about. The Djokovicaffair, or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…[...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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October 25, 2021
Formula 1: Audience research and opinions on one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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August 25, 2021
How to build a 2022 MotoGP sponsorship program for your business
Start a program of sponsorship in MotoGP for your company takes time and a clear set of goals and priorities. While all major sports sponsorship programs may start from the same basics-the pr[...]
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July 6, 2021
How sport can help your brand to boost
At RTR Sports Marketing the motto is ‘We provide consultancy to companies that are willing to use sport to build a better relationship with their customers.’ Let’s focus on [...]
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April 23, 2021
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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