Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
July 28, 2023
Revving Up Your Brand: A Motorsport Sponsorship Guide for Small Businesses
Unleash Your Brand’s Potential in the Fast Lane! Are you a small business owner looking to put the pedal to the metal and accelerate your brand’s visibility and growth? Look no furthe[...]
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July 26, 2023
MotoGP Premier: Exclusivity Redefined for Motorsport Enthusiasts
Motorcycling, especially MotoGP, has always been a high-octane affair. It has historically offered fans the thrill of witnessing their favorite riders maneuver powerful machines at breakneck [...]
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July 24, 2023
The sponsors of the 2023 Formula E World Championship
Formula E, alongside MotoE and Extreme-E, represents the forefront of a potential revolution in motorsport, harnessing alternative technologies. The key advantage of these series is their emi[...]
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July 13, 2023
Francois Cevert: The Enigmatic Jewel of the Formula 1 Circuit
Francois Cevert was a man who lived on the edge, testing the boundaries of physics on the unforgiving tarmac of the world’s most demanding race circuits. There was an elegance to his drivin[...]
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July 12, 2023
Debunking Myths: Formula 1 and Environmental Impact
Formula 1, often recognized as the pinnacle of motor racing, has always enthralled fans worldwide with its high speeds, remarkable technical precision, and intense rivalries. However, it has [...]
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July 11, 2023
VR46 sponsorship: is the Doctor still bigger than MotoGP?
Valentino Rossi, aka “The Doctor”, has wielded an influence over the world of motorsports that extends far beyond his last lap on the race track. Despite retiring from professiona[...]
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July 11, 2023
Champagne sponsorship in Formula 1: history and importance
If you were to distill the essence of victory into a single act, it would arguably be the spray of champagne on the podium. A symbol of joy, achievement, and opulence, the uncorking of champa[...]
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June 30, 2023
The Significance of Speed in Modern Commercial Campaigns: A Comprehensive Analysis
Introduction In contemporary commercial campaigns, the concept of speed plays a pivotal role, particularly when intertwined with sports. Initially, the focus on speed revolved around physical[...]
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March 16, 2023
How Formula 1 qualifying works
The rules behind F1 qualifying are not clear to everyone, and the various changes made to the regulations are not known to everyone. Today we will try to explain to you as simply as possible [...]
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February 17, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors – Ferrari, Mercedes, Alpine
And after the presentations of the McLaren Racing teams with the new MCL60, Aston Martin Aramco Cognizant with the AMR23 and Scuderia AlphaTauri with the AT04, come Ferrari, Mercedes and Alpi[...]
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February 14, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors – Alpha Tauri, Aston Martin, McLaren
And after the 4 first launches of the MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams and Alfa Romeo F1 Team Stake teams, come the presentations of the new liveries of Scuderia A[...]
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February 8, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors
Weeks of launches and presentations by the teams of Formula 1 ahead of the start of the next season. We’re not even halfway through the calendar of launches of the new Formula 1 cars th[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular nec[...]
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October 26, 2022
MotoGP 2022 Global Fan survey: how do fans see and think about MotoGP?
After the Global Fan survey on Formula 1 comes finally, fresh, fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with moto[...]
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September 30, 2022
The 2023 MotoGP Calendar. With new competitions and downloadable PDF.
Mancano poche gare alla fine del Campionato MotoGP 2022 e c’è già molta curiosità e attesa per il calendario 2023. Dopo l’uscita del calendario 2023 della Formula 1, sono sorte infatti[...]
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August 31, 2022
Formula E calendar 2023: new host countries and Gen3 ready to debut
The provisional 2023 FIA Formula E calendar has been released and is set to welcome new stages, such as India and Brazil, as well as a long-awaited new generation of single-seaters. [...]
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August 30, 2022
Formula 1 calendar 2023: news, rumors and officialdom
The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a r[...]
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August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
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July 27, 2022
Where to watch the 2022 MotoGP championship?
The 2021MotoGP Championship has just ended, but the upcoming 2022 season is not that far away. In fact, the MotoGP paddock will kick off the new year in style with three events in Southeast A[...]
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