Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
March 29, 2024
Safety Car in Formula 1: rules, model and strategies
Picture this: the roar of high-performance engines, the thrill of speed, and the adrenaline-pumping action of Formula 1 racing. But what happens when the unexpected occurs? Enter the unsung h[...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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January 9, 2024
5 ideas for starting a motorsport sponsorship program
A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for sta[...]
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January 9, 2024
How to increase fan engagement with sports marketing: the case of MotoGP
Sponsorship, and in particular the sports sponsorship , is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engag[...]
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December 21, 2023
10 Reasons Brands Invest in Motorsport Marketing: ROI, Reach and B2B Access
In the world of sports marketing, motorsport offers a unique mix of visibility, prestige, and emotional connection. Whether you’re looking to elevate brand awareness, drive consumer engagem[...]
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December 20, 2023
Why is Sports Marketing Important for Modern Businesses?
In modern business, the significance of sports marketing cannot be overstated. This article explores the multifaceted reasons why sports marketing is crucial for businesses today, exploring[...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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October 10, 2023
In sports marketing winning is not a value, nor a marketing benefit
If you are prepared to invest in a sports sponsorship just because you want to win and gain visibility for your brand, you are making a big mistake. Visibility is just one of the many benefit[...]
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October 3, 2023
Formula E: a whole lotta records and the rise of a new era in motorsports
Zoooooom! That’s the sound of many records being broken one after another. Formula E season 9 didn’t just rustle but exploded, sending shockwaves throughout the motorsport landsca[...]
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September 20, 2023
Strategy in Formula 1: between pit stops, decisions of the race wall and driver calls
The Formula 1 modern is a fascinating and complex sport, in which the success or failure of a weekend-and sometimes an entire season-is played out over a few hundredths of a second. The singl[...]
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September 14, 2023
The Intersection of Technology and Motorsport: A Thrilling Partnership
In the fast-paced world of motorsport, where the roar of engines and the pursuit of speed dominate, another race is silently unfolding – a race among technology giants to sponsor and pa[...]
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September 4, 2023
Why do F1 cars swerve and zig-zag?
Introduction: The Zig-Zag Maneuvers of F1 Drivers Formula 1, the pinnacle of motorsport, never fails to dazzle spectators with its high-speed races and cutting-edge technology. However, there[...]
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August 21, 2023
Leveraging Sport Sponsorship for B2B Success
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innovat[...]
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August 2, 2023
How to Write a Motorsport Sponsorship Proposal: 10-Step Guide
In the fast-paced world of motorsport, securing a sponsorship deal can mean the difference between revving up for success or being stuck in the pit lane. As a motorsport enthusiast, driver, o[...]
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August 2, 2023
Motorsport Sponsorship: Beyond Mere Logo Placement
In the dynamic world of motorsport, the realm of sponsorship stretches far beyond the mere adorning of logos on race vehicles. It evolves into a multi-faceted integration of a company’s[...]
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August 1, 2023
What is DRS in Formula 1? A Deep Dive into the Exciting World of Drag Reduction System
In the exhilarating world of Formula 1 racing, technology and innovation play a crucial role in gaining a competitive edge. One such innovation that has revolutionized the sport is the Drag R[...]
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August 1, 2023
Unleashing the Potential of Driver Sponsorship for Unprecedented Success
Introduction In the fast-paced world of motorsport sponsorship, the competition is fierce, and every edge counts. One of the most potent and often underutilized tools in a team’s arsena[...]
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July 31, 2023
Oscar Piastri: F1’s new golden boy
Australian racing sensation Oscar Piastri, aged 21, has emerged as one of the brightest prospects in the motorsport world. His journey from karting as a young boy to becoming a Formula One dr[...]
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July 28, 2023
Iconic Formula 1 Tracks: Circuit de Spa – Francorchamps
Formula 1 racing is a thrilling sport that captivates millions of motorsport enthusiasts around the world. One of the most revered and iconic tracks in the Formula 1 calendar is the Circuit o[...]
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