Author: Silvia Schweiger
Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.
August 21, 2023
F1 safety car: what it is, how it works and the 2026 safety car
There is a driver in Formula 1 who has never won a race, never made an overtake and never wanted to. His name is Bernd Mayländer, he is German, and in March 2026, in Melbourne, he celebrated[...]
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August 1, 2023
F1 DRS: what it was, how it worked and what replaced it in 2026
Abu Dhabi, 7 December 2025, last lap of the last race of the season. Lando Norris is about to become world champion and hardly anyone is looking further back, where Kimi Antonelli is chasing [...]
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July 28, 2023
Spa-Francorchamps circuit: history, Eau Rouge and what it means for Formula 1
Sunday 19 July 2026, the Belgian Ardennes. Kimi Antonelli crosses the line to win the Belgian Grand Prix ahead of Charles Leclerc and Max Verstappen: it is the sixth win of his season, and th[...]
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July 28, 2023
Motorsport sponsorship for small businesses: a guide to choosing the right rung
“Motorsport is for multinationals.” It is the sentence we hear most often when the call comes from a small or medium-sized business. It usually arrives right after another one, sa[...]
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July 13, 2023
François Cevert: career, the Watkins Glen win and his death in 1973
François Cevert (Paris, 25 February 1944 – Watkins Glen, 6 October 1973) was a French Formula 1 driver, Jackie Stewart’s team-mate at Tyrrell. In 47 Grands Prix he took one win ([...]
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July 12, 2023
Formula 1 and the environment: the myths, the numbers and what the data say
Formula 1 cars account for about 1% of the championship’s carbon footprint: the largest share comes from travel (39%) and logistics (33%). In 2025 F1 reported 148,805 tonnes of CO2 equi[...]
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July 11, 2023
VR46 sponsorship: how Valentino Rossi’s brand works in MotoGP
VR46 is today a brand platform with three legs: the MotoGP team (Pertamina Enduro VR46 Racing Team, to which Ducati has renewed factory-supported status until 2029), the academy of young ride[...]
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July 11, 2023
F1 champagne: history, suppliers and sponsor value
Formula 1’s official champagne is, since 2025, Moët & Chandon: the brand returned to the podium with a ten-year agreement between F1 and LVMH announced on 5 February 2025, replacin[...]
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April 26, 2023
F1 Qualifying: How It Works, How Long It Lasts and What Changes in 2026
F1 qualifying in brief: three knockout sessions that set the Grand Prix grid. In 2026, with 22 cars, Q1 lasts 18 minutes and eliminates the slowest six, Q2 lasts 15 minutes and eliminates ano[...]
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February 8, 2023
Formula 1 teams 2026: cars, drivers and news
In 2026 the Formula 1 grid has 11 teams and 22 drivers: Cadillac is the new American team, Audi takes over Sauber and ten of the eleven teams carry a title sponsor in their name. The launches[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
Formula 1 drivers have such thick necks because their head and helmet weigh about 7 kg and, under braking and through corners, are pushed by forces of up to 5-6 g: holding them steady for alm[...]
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August 18, 2022
How well do you know F1? 10 terms to know in 2026
Watching a Grand Prix, you often hear commentators, drivers and engineers use words that sound like a code: undercut, graining, lift and coast. In 2026 the Formula 1 vocabulary has changed ag[...]
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June 28, 2022
Why do Formula 1 drivers get weighed after the race?
Anyone who watches a Formula 1 race closely will have noticed: as soon as they climb out of the car, before they even take off their helmet, the drivers step onto a scale in front of the offi[...]
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June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 16, 2022
F1 budget cap: how the spending limit works and what it means for sponsors
In 2022 the budget cap was the hot topic in Formula 1: the limit stood at 140 million dollars, inflation was soaring and the top teams were asking to raise it mid-season. Four years later the[...]
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June 3, 2022
Formula 1’s top 7 drivers for endorsement and sponsorship deals
In 2022, putting this ranking together meant looking at who was winning and who had the most followers. In 2026 that is no longer enough: Lewis Hamilton races for Ferrari, Lando Norris is the[...]
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March 25, 2022
What an event marketing company is, what it does and which services it offers
The world of events is huge, and the market of agencies that handle them is just as broad and varied. Before choosing who to work with, it is worth taking a step back to understand how events[...]
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March 16, 2022
Experiential marketing agency: what it does and why sport is the ideal ground
It is talked about a lot and it is one of the liveliest areas of marketing. But what exactly is experiential marketing, and what does an experiential marketing agency actually do? And why is [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: the differences
Companies often ask us whether we offer entertainment marketing services. It is an understandable question: sport and entertainment are close worlds, and sport is to all intents and purposes [...]
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