Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
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July 9, 2024
Do Formula E cars have gears?
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
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July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization that represents one of the most popular forms of auto racing in the United States and around the wo[...]
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July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
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July 5, 2024
Discover Sachsenring: The Heart of German Speed
Discover Sachsenring: The Heart of German Speed The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the [...]
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July 5, 2024
What is the difference between marketing and sports marketing?
Marketing is a broad and complex discipline that covers a wide range of strategies and techniques for promoting products and services. However, when it comes to marketing in the context of sp[...]
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July 5, 2024
How do you become a sports marketer?
Becoming a sports marketer: here’s how to get started. [...]
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July 4, 2024
How fast are the Formula E cars?
Formula E is one of the most innovative and sustainable motorsport competitions in the world. With an emphasis on electric technology, this racing series is quickly becoming popular among mot[...]
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July 4, 2024
What is the Sprint Race in MotoGP?
La MotoGP , the world’s most prestigious motorcycle racing championship, is always looking for ways to make the races more dynamic and exciting. One of the most recent innovations is th[...]
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June 27, 2024
Sustainable Sponsorship: How Formula 1 Teams Are Attracting Eco-Conscious Brands
Formula 1, the pinnacle of motorsport, has long been synonymous with speed, innovation, and cutting-edge technology. In the past F1 was associated with speed, noise and the smell of petrol…[...]
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June 26, 2024
Top 10 Benefits of Partnering with Formula 1 Teams for Brand Exposure
In the fast-paced world of motorsports, Formula 1 stands out as a premier platform for brands looking to amplify their exposure and connect with a global audience. Partnering with Formula 1 t[...]
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March 29, 2024
Safety Car in Formula 1: rules, model and strategies
Picture this: the roar of high-performance engines, the thrill of speed, and the adrenaline-pumping action of Formula 1 racing. But what happens when the unexpected occurs? Enter the unsung h[...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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January 9, 2024
5 ideas for starting a motorsport sponsorship program
A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for sta[...]
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January 9, 2024
How to increase fan engagement with sports marketing: the case of MotoGP
Sponsorship, and in particular the sports sponsorship , is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engag[...]
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