Author: Silvia Schweiger
Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.
November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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October 31, 2024
WEC Calendar 2025: All the News and Trivia
The 2025 FIA World Endurance Championship (WEC) calendar has been officially unveiled, and will feature eight rounds that will take teams to four continents. The Autodromo di Imola has confir[...]
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October 30, 2024
The New F1 Calendar for 2025: Everything You Need to Know
The FIA and the Formula 1 have announced the calendar for the 2025 Formula 1 World Championship, another 24-race season that promises to excite fans, drivers and teams. This year marks the 75[...]
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October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
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July 9, 2024
Do Formula E cars have gears?
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
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July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization that represents one of the most popular forms of auto racing in the United States and around the wo[...]
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July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
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July 5, 2024
The Sachsenring circuit: history, track and the MotoGP German Grand Prix
Some circuits can be summed up by a straight. The Sachsenring circuit is summed up by a ratio: of its 13 corners, 10 are left-handers. It is the home of the MotoGP German Grand Prix, in Hohen[...]
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July 4, 2024
What is the MotoGP Sprint race? Rules, points, length and what changes
Since 2023, a MotoGP weekend has awarded points twice. Sunday is still Grand Prix day; on Saturday afternoon riders contest the Sprint, a race of roughly half the length that pays points down[...]
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July 4, 2024
How fast is a Formula E car? Top speed, acceleration and the F1 comparison
Some single-seaters are best described by their top speed. Formula E is better described by its first two seconds. The GEN3 Evo, racing since the 2024-25 season, reaches around 320 km/h, less[...]
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June 26, 2024
F1 steering wheel cost and how it works: the 2026 guide
An F1 steering wheel costs between $40,000 and $100,000. No team publishes official figures, but industry estimates converge on this range. To understand how a single 1.3 kg component can car[...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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October 19, 2023
In sports marketing winning is not a value: the real benefits of sponsorship
If you are willing to invest in a sports sponsorship only because you want to win and gain visibility for your brand, you are making a big mistake. Visibility is just one of the many benefits[...]
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September 20, 2023
F1 pit strategy: pit stops, tires, the pit wall and the driver’s calls
Singapore, September 2023. Carlos Sainz is leading on increasingly worn tires, with two Mercedes closing in fast on fresh rubber. Instead of pulling away, he slows down. On purpose: he keeps [...]
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September 4, 2023
Why do F1 cars swerve back and forth? Tires, brakes and rules
The lights are still off, the cars are on the formation lap and the TV director cuts to an aerial shot. Twenty cars swerving from one kerb to the other, one behind the other, like skiers in a[...]
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