Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
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September 18, 2020
Why should companies sponsor? Let’s begin with the bases
Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choo[...]
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February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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July 16, 2019
Sports marketing and sports communication: how the story began
Back to basics to find out the meaning of two phrases that are often used mistakenly: sports marketing and sports communication. What is marketing exactly? Although it may sound banal to s[...]
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April 2, 2019
Sponsorship activation examples
You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships &[...]
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March 19, 2019
How to sponsor a sports team
So, you’ve decided that you want to sponsor a sports team—congratulations! You’re about to embark on a journey that will put your brand at the forefront of the sport, engaging with a hi[...]
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March 14, 2019
Sports Marketing Agencies: competences and roles
Sports marketing agencies have a well-defined role in the sports marketing scenario: they do not just seek sponsorships but rather offer consulting services and support businesses that are wi[...]
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February 26, 2019
Sport sponsorship: what is sponsorship activation?
It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? A[...]
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