By Silvia Schweiger| Posted August 31, 2022
By Silvia Schweiger| Posted August 31, 2022
The 2023 ABB FIA Formula E World Championship calendar has finally taken shape and has been approved by the FIA’s World Motor Sport Council. Formula E is ready to restart with the addition of 3 new stages, 3 new cities that fit into a calendar that sees the start of the four-wheel electric series in Mexico City on January 14, 2023. In fact, in addition to India and Brazil , South Africa has been added : Cape Town, Hyderabad and Sao Paulo are the three new cities that will host the Formula E city circuits. But there are other news concerning season 9 compared to the provisional calendar that had been shared.
The season will consist of 17 races; in fact, Berlin will host a double race weekend on April 22 and 23, while the two races previously announced for Seoul have been removed from the calendar. The venues for Round 10 and 13 of the season are being finalized and will be announced soon.
These are certainly the first big news of the upcoming season in addition to the long-awaited new generation of single-seaters. So everything seems to be ready for Season 9: this is the longest season in Formula E history so far, with 13 host countries and 18 races (2 more than last year).
Still one unknown as to who will host Stage 13 of the electric championship.
Let’s take a look together at the appointments ahead.
| R1 | Mexico City, Mexico | January 14 |
| R2 | Diriyah, Saudi Arabia | January 27 |
| R3 | Diriyah, Saudi Arabia | January 28 |
| R4 | Hyderabad, India | February 11 |
| R5 | Cape Town, South Africa | February 25 |
| R6 | Sao Paulo, Brazil | March 25 26 |
| R7 | Berlin, Germany | April, 22 |
| R8 | Berlin, Germany | April 23 |
| R9 | Munich, Monaco | May 6 |
| R10 | To be determined | May 20 |
| R11 | Jakarta, Indonesia | June 3 |
| R12 | Jakarta, Indonesia | June 4 |
| R13 | To be determined | June 24 |
| R14 | Rome, Italy | July 15 |
| R15 | Rome, Italy | July 16 |
| R16 | London, UK | July 29 |
| R17 | London, UK | July 30 |
The Pre-Season for initial testing will be held in Valencia from December 13 to 16. Instead, the inaugural race will be on January 14 in Mexico and no longer in Saudi Arabia, as was the case last season. In fact, the Diriyah circuit will host the second and third races and will be the first with double rounds on January 27 and 28.
It will then fly for the first time to India, where Hyderabad will become the focus of the fourth single-round race on Feb. 11, preceding the other new entry Cape Town, South Africa scheduled for Feb. 25.
After a break of about a month, Sao Paulo will also be ready on March 25 for the first full-electric open-wheel event on Brazilian soil.
After these “jaunts” between East and West, it lands in Europe with three E-Prix: the first two in Berlin on April 22 and 23 and the third in Munich on May 6.
Separating two other European stops such as Rome and London will be another trip to the Asian continent, to Indonesia with Jakarta.
Season 9 of the ABB FIA Formula E will end on July 30 in London, UK-a championship lasting about six months in total.
Issues related to sustainability and pollution reduction are increasingly topical and important. Motorsport is doing a lot to succeed in pursuing “classic” championships in an increasingly sustainable way, but it is clear that electric alternatives such as Formula E and Moto E are slowly gaining more interest and attention.
The Formula E 2023 calendar is clear proof of this; the number of cities involved is increasing, the number of stages is increasing, and the number of spectators interested in the championship is increasing. The involvement of the city audience certainly makes the show more enjoyable even live, and slowly the public is realizing that the races are just as fun and hard-fought as those in Formula 1.
Below, we leave the option of downloading a free PDF with the 2023 Formula E calendar.
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Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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