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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Silvia Schweiger| Posted August 31, 2022 | In MotoGP
Il calendario 2023 della ABB FIA Formula E World Championship ha preso finalmente forma ed è stato approvato dal Consiglio mondiale dell’automobilismo della FIA. La Formula E è pronta a ripartire con l’aggiunte di 3 nuove tappe, 3 nuove città che si inseriscono in un calendario che vede la partenza della serie elettrica delle quattro ruote a Città del Messico il 14 Gennaio 2023. Oltre ad India e Brasile si aggiunge infatti il Sud Africa: Città del Capo, Hyderabad e San Paolo sono le tre nuove città che ospiteranno i circuiti cittadini della Formula E. Ma ci sono altre novità che riguardano la stagione 9 rispetto al calendario provvisorio che era stato condiviso.
Le stagione sarà costituita da 17 gare: Berlino ospiterà infatti un doppio weekend di gare il 22 e 23 aprile, mentre le due gare precedentemente annunciate per Seoul sono state rimosse dal calendario. Le sedi dei Round 10 e 13 della stagione sono in fase di definizione e saranno annunciate prossimamente.
Queste sono certamente le prime grande novità della prossima stagione oltre alla tanto attesa nuova generazione di monoposto. Perciò sembra tutto pronto per la Season 9: si tratta della stagione più lunga nella storia della Formula E fino ad ora, con 13 paesi ospitanti e 18 gare (2 in più rispetto a quella passata).
Ancora una sola incognita su chi ospiterà la tappa 13 del campionato elettrico.
Vediamo insieme gli appuntamenti che ci aspettano.
R1 | Mexico City, Mexico | January 14 |
R2 | Diriyah, Saudi Arabia | January 27 |
R3 | Diriyah, Saudi Arabia | January 28 |
R4 | Hyderabad, India | February 11 |
R5 | Cape Town, South Africa | February 25 |
R6 | Sao Paulo, Brazil | March 25 26 |
R7 | Berlin, Germany | April, 22 |
R8 | Berlin, Germany | April 23 |
R9 | Monaco, Monaco | May 6 |
R10 | To be determined | May 20 |
R11 | Jakarta, Indonesia | June 3 |
R12 | Jakarta, Indonesia | June 4 |
R13 | To be determined | June 24 |
R14 | Rome, Italy | July 15 |
R15 | Rome, Italy | July 16 |
R16 | London, UK | July 29 |
R17 | London, UK | July 30 |
La Pre-Season per i test iniziali si terrà a Valencia dall’13 al 16 dicembre. La gara inaugurale sarà invece il 14 gennaio in Messico e non più in Arabia Saudita, come successo nella scorsa season. Infatti, il circuito di Diriyah ospiterà la seconda e terza gara e sarà la prima con doppio turno il 27 ed il 28 gennaio.
Si volerà poi per la prima volta in India, dove Hyderabad diventerà protagonista della quarta gara a round singolo l’11 febbraio, precedendo l’altra nuova entrata Città del Capo, Sud Africa prevista il 25 febbraio.
Dopo una pausa di circa un mese, anche Sao Paulo si farà trovare pronta il 25 marzo per il primo evento full-electric a ruote scoperte in terra brasiliana.
Dopo queste “gite” tra Oriente ed Occidente, si sbarca in Europa con tre E-Prix: i primi due a Berlino il 22 e il 23 aprile aprile ed il terzo a Monaco il 6 maggio.
A separare altre due tappe europee quali Roma e Londra, ci sarà un altro viaggio verso il continente asiatico, in Indonesia con Jakarta.
La Season 9 della ABB FIA Formula E terminerà il 30 luglio a Londra in UK: un campionato della durata totale di circa 6 mesi.
I temi legati alla sostenibilità e alla riduzione dell’inquinamento sono sempre più attuali e importanti. Il motorsport sta facendo molto per riuscire a portare avanti i campionati “classici” in modo sempre più sostenibile, ma è chiaro che le alternative elettriche come la Formula E e la Moto E stanno pian piano acquistando maggiore interesse e attenzione.
Il calendario della Formula E 2023 ne è prova evidente; aumentano le città coinvolte, aumentano le tappe e aumentano gli spettatori interessanti al campionato. Il coinvolgimento del pubblico cittadino rende lo spettacolo certamente più fruibile anche da vivo e pian piano il pubblico si sta rendendo conto che le gare sono divertenti e combattute tanto quanto quelle della Formula 1.
Di seguito, lasciamo la possibilità di scaricare gratuitamente un PDF con il calendario di Formula E 2023.
Resta aggiornato su tutte le novità e seguici sui nostri social.
Scarica il calendario Formula E 2023 in formato PDF
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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