By Emanuele Venturoli| Posted December 31, 1969
By Emanuele Venturoli| Posted December 31, 1969
Article updated to Monday, November 2, 2020, 1 p.m.
As European nations struggle to see light at the end of the tunnel of the COVID-19 nightmare, Dorna and the FIM have pieced together the pieces of a calendar MotoGP torn apart by the Coronavirus emergency. Nothing is certain yet, and no doubt much will depend on the development of the pandemic and the individual measures taken by states as they search for a difficult balance between economic recovery and public health.
It is likely to be an Iberian-centric world championship, with eight out of 15 races held on Spanish soil between the four circuits of Jerez, Barcelona, Valencia and Aragon . There will be two Italian stages, at the Misano Adriatico circuit, and two also the Austrian ones at that Red Bull Ring from which the Formula 1 calendar also started.
After the first Grand Prix in Qatar contested only by the Moto2™️and Moto3™ categories, followed by a mandatory stop, the next race will be the Gran Premio Red Bull de España scheduled for July 19 in Jerez de la Frontera. Seven days later, the Red Bull Grand Prix de Andalucía will take place on the same track. On August 9, it will be time to watch the Monster Energy Grand Prix České republiky in the Czech Republic, on the Brno track, before another one-two punch at Spielberg to celebrate the myWorld Motorrad Grand Prix von Österreich August 16 and the Grand Prix von Styria.
After a two-week break, there will be another double date, this time at the Misano World Circuit Marco Simoncelli. The San Marino and Riviera di Rimini Grand Prix will be celebrated on September 13. and seven days later it will be time fortheEmilia Romagna and Rimini Riviera Grand Prix. On September 27 , we will witness the Monster Energy de Catalunya Grand Prix.
After a short break, the next event will be onOctober 11, to celebrate the SHARK Helmets Grand Prix de France, an event that will anticipate the double event at MotorLand Aragon with the holding of the Michelin Gran Premio de Aragón and the Gran Premio de Teruel on October 18 and 25, respectively.
Following the two Aragonese events, the championship will have a two-week break before moving to the Circuit de Valencia – Ricardo Tormo where theEuropean Grand Prix will be held onNovember 8 , the following week the Gran Premio Motul de la Comunitat Valenciana will be celebrated, and then the championship will conclude in Portimao, Portugal, on November 22.
| 1 | Mar 08-20 | Losail | Qatar Grand Prix (Moto2 and Moto3) |
| 2 | 19-Jul-20 | Jerez de La Frontera | Grand Prix of Spain |
| 3 | 26-Jul-20 | Jerez de la Frontera | Grand Prix of Andalusia |
| 4 | 09-Aug-20 | Brno | Grand Prix of the Czech Republic |
| 5 | 16-Aug-20 | Spielberg | Austrian Grand Prix |
| 6 | 23-Aug-20 | Spielberg | Styrian Grand Prix |
| 7 | 13-Sep-20 | Misano Adriatico | San Marino Grand Prix |
| 8 | Sep-20-Sep-20 | Misano Adriatico | Grand Prix of Emilia Romagna |
| 9 | 27-Sep-20 | Barcelona | Grand Prix of Catalonia |
| 10 | 11-Oct-20 | Le Mans | French Grand Prix |
| 11 | 18-Oct-20 | Aragon | Aragon Grand Prix |
| 12 | Oct. 25-Oct. 20 | Aragon | Teurel Grand Prix |
| 13 | 08-Nov-20 | Valencia | European Grand Prix |
| 14 | 15-Nov-20 | Valencia | Valencian Community Grand Prix |
| 15 | 22-Nov | Portimao | MEO Grand Prix of Portugal |
With the exception of the races held in Misano and Le Mans, for the time being all Grand Prix were run without spectators. In Portimao, for the grand finale of the 2020 MotoGP Championship the possibility of public and operational VIP Village is expected.
If you are interested in the MotoGP 2021 calendar you can click this link
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A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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