Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Riccardo Tafà| Posted December 12, 2023 | In Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
The FIA World Endurance Championship (WEC) is an automotive competition that tests the skills of drivers and teams through endurance races around the world.
The WEC is known for its prestigious races, including the famous 24 Hours of Le Mans, and the use of cutting-edge automotive technology. The championship is divided into several classes, including the prototype category (Hypercar) and the GT category, thus offering a wide variety of competitions and involving different car manufacturers.
The FIA World Endurance Championship (WEC) 2024 calendar has been officially revealed and includes eight exciting stages in different parts of the world. Here are the dates and locations of the competitions planned for 2024:
The calendar offers a comprehensive experience for both participants and fans. With events scheduled at iconic circuits and in new destinations, the WEC 2024 promises to offer unparalleled excitement and further solidify its status as one of the world’s most prestigious and compelling motorsport championships.
WEC races are not only a test bed for drivers’ skills, but also a laboratory for automotive innovation. The cars participating in the championship incorporate cutting-edge technologies to maximize performance and efficiency, thus contributing to the development of solutions for production cars. In addition, the WEC promotes values of sustainability and environmental responsibility, encouraging the adoption of environmentally sustainable practices and technologies in motor racing.
In summary, the FIA 2024 World Endurance Championship looks set to be an exciting showcase of competition, innovation and commitment to a sustainable future in motor racing. With a diverse racing calendar and the participation of world-class teams and driversDOWNLOAD WEC 2024 CALENDAR PDF
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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