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Formula One: Drivers confirm race numbers for 2014!
By rtr_admin| Posted January 10, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
By rtr_admin| Posted January 10, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Formula One: Drivers confirm race numbers for 2014!
Formula One’s governing body, the FIA, published the 2014 entry list for the upcoming season of racing. The list confirmed every driver announced so far, along with their chosen personal race number’s following a rule change for this season.
The entry list also confirmed that Max Chilton would be driving for Marussia, a day before the official announcement by the team.
Each driver was invited by the FIA to state his preferred race number, with the driver who finished higher in the 2013 standings being favored if the same number was requested more than once. The only drivers to have not had their number confirmed are Max Chilton and the Caterham drivers (as they have not been confirmed yet.)
It is important to note that Sebastian Vettel has two race numbers, as he will use #1 this season as he is the champion, but will use the #5 if/when he is not the champion. This is the number that he won his first championship with in 2010 and the number he used in Karting.
Here is the full entry list with the driver’s race numbers also listed:
| Race # | Driver | NAT | Team | Engine |
| 1 & 5 | Sebastian Vettel | DEU | Infiniti Red Bull Racing | Renault |
| 3 | Daniel Ricciardo | AUS | Infiniti Red Bull Racing | Renault |
| 44 | Lewis Hamilton | GBR | Mercedes GP Petronas F1 | Mercedes |
| 6 | Nico Rosberg | DEU | Mercedes GP Petronas F1 | Mercedes |
| 14 | Fernando Alonso | ESP | Scuderia Ferrari | Ferrari |
| 7 | Kimi Raikkonen | FIN | Scuderia Ferrari | Ferrari |
| 8 | Romain Grosjean | FRA | Lotus F1 Team | Renault |
| 13 | Pastor Maldonado | VEN | Lotus F1 Team | Renault |
| 22 | Jenson Button | GBR | McLaren Mercedes | Mercedes |
| 20 | Kevin Magnussen | DEN | McLaren Mercedes | Mercedes |
| 27 | Nico Hulkenburg | DEU | Sahara Force India F1 Team | Mercedes |
| 11 | Sergio Perez | MEX | Sahara Force India F1 Team | Mercedes |
| 99 | Adrian Sutil | DEU | Sauber F1 Team | Ferrari |
| 21 | Esteban Gutierrez | MEX | Sauber F1 Team | Ferrari |
| 25 | Jean-Eric Vergne | FRA | Scuderia Toro Rosso | Renault |
| 26 | Daniil Kvyat | RUS | Scuderia Toro Rosso | Renault |
| 19 | Felipe Massa | BRA | Williams Team F1 | Mercedes |
| 77 | Valtteri Bottas | FIN | Williams Team F1 | Mercedes |
| 17 | Jules Bianchi | FRA | Marussia F1 Team | Ferrari |
| TBA | Max Chilton | GBR | Marussia F1 Team | Ferrari |
| TBA | TBA | TBA | Caterham F1 Team | Renault |
| TBA | TBA | TBA | Caterham F1 Team | Renault |
Several drivers have spoken about the reasons why they chose the numbers that they did.
A number of drivers picked their numbers based on the fact that they had used it in the early days of their racing careers. Fernando Alonso is one of them, who picked the #14 after winning the world karting championship with that number when he was 14 years old on the 14th day of that month. Sebastian Vettel and Lewis Hamilton also picked numbers based on Karting.
Nico Rosberg picked #6 based on the fact that his father used that number on his way to the 1982 F1 championship. Jenson Button picked #22 as that was the number that he won his F1 title with in 2009. It is unknown as to why Pastor Maldonado chose #13, a number previously unused in Formula One for superstitious reasons, but he and the other drivers on the grid will be hoping it isn’t an omen.
Kimi Raikkonen also had a reason for picking #7. He said that it is the number he raced with last season and he saw no need to change it.
By Jordan Groves Formula 1 correspondent for RTR Sports Marketing Follow Jordan on twitter at www.twitter.com/jgroves1996
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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