Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Formula One: Ferrari reveal SF15-T for 2015 season
By Emanuele Venturoli| Posted January 29, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
By Emanuele Venturoli| Posted January 29, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Formula One: Ferrari reveal SF15-T for 2015 season
Scuderia Ferrari have launched their 2015 car which will be driven by Kimi Raikkonen and new driver Sebastian Vettel. The SF15-T as expected isn’t revolutionary in terms of it’s livery design; but it features another unique take on front nose design thanks to a long, rounded edge.
The car, featuring a raft of new sponsors including Alfa Romeo, Claro, Haas and Telcel, was revealed online on the team’s website. Drivers Raikkonen and Vettel, along with third driver Esteban Gutierrez are also pictured with the SF15-T.
The team have undergone another large management overhaul as they welcome Maurizio Arrivabene as team principal and Sergio Marchionne as president. This is also the first car to be completely designed by technical director James Allison.
“We’ve tried to make sure the weaknesses we felt were particularly notable on the ’14 car were put right for the 15 car,” Allison said, “The back of the car is something that is noticeably different from the 2014 car where we have been successful in pulling the bodywork much tighter to everything underneath the skin,”
“That’s been done through a lot of work not just in the wind tunnel but also in the design heart of the company to try and find radiator designs that were fundamentally more efficient. So for every square centimetre of radiator we’re able to extract more cooling this year than last and therefore able to close the car down at the back significantly.”
“I think all the cars on the grid this year are going to be more appealing around the front,” said Allison, “because after after a few years of trying I think we’ve finally invented a regulation that gets what we wanted from a safety point of view but also doesn’t create the rather unappealing features of the last few years”.
“So I think everyone will look a lot prettier from the front and the 2015 Ferrari is, I think, nice in that regard.”
Sebastian Vettel, who moved to the Scuderia after spending his whole F1 career sponsored by Red Bull, will be the first to drive the car on Sunday in the first pre-season test in Jerez. He will alternate days with Kimi Raikkonen who expected to be entering his last season in Formula One.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, i[...]
Read More
August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
Read More
August 7, 2024
Breaking Barriers: The Surge of Women in Formula 1
The Formula 1 landscape, historically dominated by male drivers, is witnessing a groundbreaking shift as women enter the fray and shatter long-standing barriers. The growing presence and enth[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
It is 3:02 p.m. on Saturday when the scream of the nearly 300hp MotoGP prototypes rises to the sky and the twenty-two bolids hurtle toward the gaping jaws of the first corner. Luca, who has n[...]
Read More
September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, i[...]
Read More
September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, &ldquo[...]
Read More