Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted January 20, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Sahara Force India Formula One team unveiled the design of the 2015 challenger in an event in Mexico. The team, with their unchanged line-up of Mexican Sergio Perez and German Nico Hulkenberg, finished 6th in last year’s constructors’ championship and will be hoping that their 8th Formula One car will enable them to threaten the front runners more often.
The car, featuring a new silver paint-scheme with flashes of orange, was unveiled at Museo Soumaya in Mexico City by Perez and Hulkenberg, with help from team principal VIjay Mallya and a number of sponsors such as Carlos Slim.
“It’s just an amazing feeling for me. When I went into Europe it was very rare that I did something like this in Mexico,” said Perez, who scored Force India their 2nd podium last year at the Bahrain Grand Prix, “It’s an amazing feeling to be part of this project, very emotional as well to be close to my family, friends and my people. They live the same dream as me so it’s a very special feeling.”
“It was the best year for me in terms of points and in terms of the team [in 2014],” said Hulkenberg, “so hopefully it can be better. So I’m really excited to be part of Force India and to hopefully take the next step.”
The car on display is not the actual 2015 race car however, as it was announced yesterday that the VJM08 chassis will not make its début until the second pre-season test in Barcelona so that it can spend more time in the Cologne wind-tunnel.
“The 2015 car is a refinement of what we learnt in 2014,” Said Mallya, “We are now using a 60 per cent wind tunnel in Cologne, which is a far bigger step than we’ve taken before. Traditionally we’ve been at Brackley where we used to develop our car with a 50 per cent wind tunnel in a rather outdated tunnel.”
Force India’s Technical Director Andrew Green was present at the event to explain the changes to the car for this season and what the 2015 car should eventually look like when it makes it’s on track début:
“The front of the car looks very different from what we had developed previously. It is a redesign that involved a lot of work over the winter, as the new regulations caused a loss in terms of downforce and we’ve been working to claw back all that performance.”
“The VJM08 will also feature several subtle changes, including modified sculpting of the sidepods and new cooling intakes. Underneath the skin there will be a completely new rear suspension layout with a new hydro-mechanical system replacing the original torsion springs.”
Force India will be present at the first pre-season test at Jerez in Spain where they will use their 2014 car until the VJM08 is ready for action in Catalunya. The next scheduled car launch is that of McLaren-Honda, who will unveil their eagerly anticipated MP4-30 that will be driven by Jenson Button and returning driver Fernando Alonso on January 29th.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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