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By Emanuele Venturoli| Posted April 18, 2014 | In Formula1, MotoGP, Sport, Sport News, Sport Sponsorship
Lewis Hamilton has claimed pole position for the 2014 Chinese Grand Prix, his third pole position of the season. He out-qualified Daniel Ricciardo and Sebastian Vettel, with Nico Rosberg making mistakes in the final session to take 4th.
Q1:
A wet circuit greeted the drivers at the start of qualifying for the 3rd time in the first 4 races this season. The track had been wet for the Free Practice session earlier in the day, with Daniel Ricciardo topping the session for Red Bull.
The drivers began the session on the wet tyres, with Sebastian Vettel initially setting the pace before Hamilton displaced him from the top of the time-sheets.
Toward the end of the session, the track dried sufficiently for the drivers to make the switch on to the intermediate tyre. Adrian Sutil used this to good effect, as he had previously been in the drop-zone before improving on the faster tyre. Jean-Eric Vergne was briefly pushed down into the drop-zone, before elevating himself into the next session. This left Esteban Gutierrez to be eliminated, along with the usual suspects of the Marussias and the Caterhams.
Pastor Maldonado was not able to emerge in the session. The Venezuelan had suffered a tricky weekend so far, which continued in final practice when he suffered a mechanical problem. The repair job was too much for Lotus to complete, which meant that Maldonado, who would have had a place grid penalty for his collision with Gutierrez in Bahrain, will start from last in tomorrow’s race.
Out of Q1:
POS | Driver | Team | Time |
17 | Esteban Gutierrez | Sauber | 1’58.988 |
18 | Kamui Kobayashi | Caterham | 1’59.260 |
19 | Jules Bianchi | Marussia | 1’59.326 |
20 | Marcus Ericsson | Caterham | 2’00.646 |
21 | Max Chilton | Marussia | 2’00.865 |
22 | Pastor Maldonado | Lotus | No time |
Q2:
The weather continued to fluctuate from better to worse during the second qualifying session. Adrian Sutil was one of the first to set a time, before Hamilton blasted through, a full four seconds faster than the Sauber driver. Lewis ended the session as the fastest man, with Vettel a mere few tenths behind; evidently closer in the wet conditions.
Nico Hulkenburg was on the edge of being eliminated in the session, with the Force India driver in the last place to advance into Q3. It looked as though he would be beaten, until last minute rain caused the lap times to lengthen, with Nico being safe.
The rain also helped Romain Grosjean, who managed to secure Lotus their first Q3 qualification of the season after a torrid start to the season. Grosjean’s surprise advancement put pay to any mistakes from other drivers, with Kimi Raikkonen failing to advance after a down-shift problem in his Ferrari. The two McLaren drivers failed to advance also, with both Button and Magnussen complaining of a lack of grip on the Intermediate tyres.
Out of Q2:
POS | Driver | Team | Time |
11 | Kimi Raikkonen | Ferrari | 1’56.860 |
12 | Jenson Button | McLaren | 1’56.963 |
13 | Daniil Kvyat | Toro Rosso | 1’57.289 |
14 | Adrian Sutil | Sauber | 1’57.393 |
15 | Kevin Magnussen | McLaren | 1’57.675 |
16 | Sergio Perez | Force India | 1’58.264 |
Q3:
The rain eased slightly for the start of the top 10 shoot-out, with some drivers still choosing to head out on the wet tyres after the sudden down-pore at the end of Q3. Bottas, Vergne and Hulkenburg all emerged at the start of the session on the slower tyre, before moving to the intermediate compound.
Vettel once again set the initial benchmark, with Hamilton following soon after to go 6 tenths faster than the Red Bull driver. Rosberg soon followed his team-mate to go into second at the end of the first run.
The track seemed to have gotten faster for the drivers in the closing minutes of the session, with most opting for two flying laps to end the session. Ricciardo, Vettel and others started to set faster sector times than Hamilton, but the Mercedes driver put pay to any thought of someone beating him by producing a 1’53.860. Ricciardo could only manage to be within 6 tenths of the Mercedes driver, with Vettel another 4 tenths back.
Rosberg had tried to cause an upset and steal pole position, as he had done in Bahrain two weeks ago, but on his first attempt he ran deep into the hairpin, causing him to loose to much time. He had one more lap, of which he was making gains on his team-mate, but he made a mistake at the final turn which saw him spin round. He couldn’t improve and had to settle for 4th behind the two Red Bull cars.
Alonso took 5th place, 1.5 seconds off of the pole time set by Hamilton, with the two Williams taking 6th and 7th; an improvement on their previous wet qualifying performances. Hulkenburg and Vergne will line up 8th and 9th on the grid, with Grosjean getting Lotuses best start of the season in 10th place.
2014 Chinese Grand Prix grid:
POS | Driver | Team | Time |
1 | Lewis Hamilton | Mercedes | 1’53.860 |
2 | Daniel Ricciardo | Red Bull | 1’54.455 |
3 | Sebastian Vettel | Red Bull | 1’54.960 |
4 | Nico Rosberg | Mercedes | 1’55.143 |
5 | Fernando Alonso | Ferrari | 1’55.637 |
6 | Felipe Massa | Williams | 1’56.147 |
7 | Valtteri Bottas | Williams | 1’56.282 |
8 | Nico Hulkenburg | Force India | 1’56.366 |
9 | Jean-Eric Vergne | Toro Rosso | 1’56.773 |
10 | Romain Grosjean | Lotus | 1’57.079 |
11 | Kimi Raikkonen | Ferrari | 1’56.860 |
12 | Jenson Button | McLaren | 1’56.963 |
13 | Daniil Kvyat | Toro Rosso | 1’57.289 |
14 | Adrian Sutil | Sauber | 1’57.393 |
15 | Kevin Magnussen | McLaren | 1’57.675 |
16 | Sergio Perez | Force India | 1’58.264 |
17 | Esteban Gutierrez | Sauber | 1’58.988 |
18 | Kamui Kobayashi | Caterham | 1’59.260 |
19 | Jules Bianchi | Marussia | 1’59.326 |
20 | Marcus Ericsson | Caterham | 2’00.646 |
21 | Max Chilton | Marussia | 2’00.865 |
22 | Pastor Maldonado | Lotus | No time |
Lewis Hamilton, who will start on pole:”Definitely the most satisfaction is getting this result when it is raining. It was so slippery out there, trying to find the grip and not make mistakes. It was a tough session, but the car was feeling great. There are some things that can be improved on but it has put us in a good position for the race.”
“I was told it was going to be a good day tomorrow. It is always hazy here so you don’t know what will happen with the weather. I hope it is a dry race, I’d see these guys [Daniel Ricciardo and Sebastian Vettel] a little closer in the wet.”
Daniel Ricciardo, who will start in second: “I think that was very pleasing to do it at the end. To be honest, I struggled a bit throughout the session, at least personally I didn’t feel like I was getting on top of the conditions but then the last set of inters right at the end of Q3 we managed to get a bit more out of it and I put a good lap together, so pretty pleased to be on the front row.”
Sebastian Vettel, who will start from third on the grid: “In wet conditions I think we have a bit more of a chance. In dry conditions they are still quite quick and a little bit too far away. But let’s see what happens tomorrow, I think the weather forecast is dry so for sure we’ll try. I think we are in the best positions to try to give them a very hard time tomorrow.”
By Jordan Groves Formula 1 correspondent for RTR Sports Marketing - Sport Sponsorship Agency
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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