Category: Sport

November 19, 2020

Djokovic and sponsorship: the power of the nr. 1 in the world

The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has alre[...]

November 16, 2020

Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing

When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]

October 5, 2017

TJ Watt inks Reebok deal

NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]

October 2, 2017

Pirelli drives on with WorldSBK

A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]

December 11, 2016

15 Sport Moments to remember in 2016 (with video)

Top 15 sports moments in 2016 There can be little doubt 2016 has been a heck of a year, one that will go down in history as one of the most reckless, unpredictable and wacky of the last deca[...]

December 29, 2015

The three top sports advertising and branding stories of 2015

In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]

February 21, 2015

Formula One: Grosjean fastest on fourth day of test, Alonso hospitalized after crash

Lotus driver Romain Grosjean finished as the fastest driver on the fourth day of the 2015 Formula One pre-season test at the Circuit de Catalunya in Spain. The day was overshadowed by an inc[...]

February 4, 2015

Formula One: Marussia to attempt last-minute revival to race in 2015

The Marussia Formula One team, thought to be dead after a string of financial problems at the end of last year’s world championship, have a chance of making it back onto the Grand Prix [...]

June 2, 2014

Hockey – The history of The Stanley Cup

By Luca Alberti As I’ve already noted elsewhere, the Stanley Cup Finals are about to begin. But, what is this trophy, where is it from, what is its history? Good questions, which I̵[...]

April 29, 2014

The legacy of Ayrton and Roland – the end of ‘the killer years’

With the entire Formula One world reeling after the tragic San Marino Grand Prix where both Roland Ratzenberger and Ayrton Senna were killed, along with a lucky escape for Rubens Barichello a[...]

April 27, 2014

Gallery: images from the Termas de Rio Hondo Grand Prix

In yet another weekend dominated by Marc Marquez and Repsol Honda, the Argentinian GP provided good fun and excitement and some excellent racing, from Moto3 to MotoGP. Here below are some ima[...]

April 22, 2014

MotoGP: Yamaha Factory Racing Looking for points in Argentina

Movistar Yamaha MotoGP arrive in Argentina this week to set up for round three of the 2014 MotoGP World Championship on Sunday, the Gran Premio de la República Argentina. Valentino Rossi arr[...]

April 19, 2014

Formula One: Hamilton conquers China after securing hat-trick!

Lewis Hamilton has taken his 3rd win of the season after winning today’s Chinese Grand Prix at the Shanghai International Circuit. Nico Rosberg completed yet another Mercedes 1-2 finish[...]

April 18, 2014

Formula One: Hamilton takes pole as Rosberg spins in tricky Chinese qualifying!

Lewis Hamilton has claimed pole position for the 2014 Chinese Grand Prix, his third pole position of the season. He out-qualified Daniel Ricciardo and Sebastian Vettel, with Nico Rosberg maki[...]

April 13, 2014

Formula One: Domenicali leaves Ferrari after poor 2014 start!

Ferrari team principal Stefano Domenicali has ‘resigned with immediate affect’ after the team’s poor start to their 2014 Formula One campaign. He has captained the team sinc[...]

April 1, 2014

Sport News: Honda HRC introduces new Cross-Country Rallies structure

The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially t[...]

March 29, 2014

Formula One: Championship standings after Malaysian GP!

Drivers Standings: POS Driver Team Points 1 Nico Rosberg Mercedes 43 2 Lewis Hamilton Mercedes 25 3 Fernando Alonso Ferrari 24 4 Jenson Button McLaren 23 5 Kevin Magnussen McLaren 20 6 Nico H[...]

March 27, 2014

Ride of the Day: Land Rover Defender

The Land Rover Defender (initially called the Land Rover Ninety and Land Rover One Ten) is a British four-wheel-drive off-road utility vehicle developed from the original Land Rover Series la[...]