In Sport, Sport News, Sport Sponsorship, Sports Marketing

In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because sport is a great communication tool that connects people of all nations and cultures, involves the audience and provides emotions.

Here are the 3 most-read sports advertising of 2015

We Run- Dubai

We Run DXB is part of Nike’s global We Run Series hosted in 18 cities across the world, which aims to celebrate the running culture around the world and inspires runners to achieve their personal best. We Run DXB 2015 is shoot  in Downtown Dubai, which will spiral through the city’s scenic landmarks, to fuel any runner’s passion for running.

Spot Adidas  and Messi “Unfollow”

Adidas  sports advertising with Messi is part of a wider campaign encouraging Adidas consumers to unfollow their idols and take their own path to greatness.

Samsung’s Spot that turns Lionel Messi into Iron Man

Lionel Messi turns into Iron Man in Marvel’s Avengers: Age of Ultron and Samsung Mobile commercial. Messi gets extra powers with the help of Marvel and Samsung and finally he delivers a stunning overhead kick and destroy the enemy robot.

Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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