Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted February 25, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
The final four day pre-season test prior to the 2015 Formula One world championship got under-way today at the Circuit de Catalunya in Barcelona, Spain. Williams Martini Racing driver Felipe Massa topped the session with the quickest time seen at Catalunya in testing so far. Massa’s time of 1’23.500 is half a second faster then last week’s Catalunya test benchmark set by Romain Grosjean for Lotus. Williams have had a quiet pre-season so far, but today they have shown that they may be a force to be reckoned with.
Marcus Ericsson and Sauber had a great day of running after completing the most amount of laps with the second fastest lap time. The Swedish driver completed 122 laps of the circuit and was seven tenths of a second slower than Massa.
Less than twelve hours separated Lewis Hamilton from presenting an award at the BRIT music awards in London to driving his Mercedes W06 on the Spanish Grand Prix circuit. Hamilton was unfortunately limited to just half a day of running after a hydraulic leak struck the reigning champions’ car. Despite this, he set the third fastest time after 48 laps. He had set the pace of the session on the much slower Medium tyres, but was unable to get in a faster lap thanks to the mechanical issue. Hamilton was about a second faster than 4th placed Daniil Kvyat in the Red Bull who completed 75 laps.
Romain Grosjean, the fastest man over last week’s four days of running, set the 5th fastest time for Lotus after 75 laps. The team today announced that they have signed a new development driver for the season. Carmen Jorda, who has previously raced in Formula One support series GP3, will take part in simulator work amongst other things to improve herself as a driver to try and accomplish her dream of becoming a Formula One driver:
“It feels like a dream come true to join Lotus F1 Team. I’ve been racing since I was ten years old so it was my dream to drive a Formula 1 car since I was very young,” She said, “Joining Lotus F1 Team is a big step towards my goal. I will be working to improve myself as a driver as well as helping the team to develop the car by testing new developments in the simulator; it’s such a fantastic opportunity. I know this is just the beginning and the biggest challenge is yet to come but already being part of a team with such a history is a real honour. This is a great achievement, but an even greater opportunity which will lead to bigger and better things.”
Grosjean’s former team-mate Kimi Raikkonen set the 6th fastest time in the Ferrari SF15-T ahead of rookie driver Carlos Sainz in the Toro Rosso. The pair completed 80 and 86 laps respectively. Jenson Button was the last driver on the time-sheet after further problems plagued the McLaren MP4-30. The British driver will be hoping to complete more laps tomorrow after just 7 today.
‘After just seven laps, Jenson noted a vibration and brought the car back to the pits, where we discovered a hydraulic leak that required a full power-unit change,” Said McLaren in an update at the end of the day, “The time required to complete the change unfortunately meant that our running for the day was over before lunchtime.’
Following Fernando Alonso’s unusual crash on Sunday in the McLaren, the team announced that he would take no further part in pre-season testing and also stated that the Spaniards’ medical condition would be the deciding factor as to whether he will take part in the season-opening round in Australia. Alonso was briefly unconscious as a result of his accident and was kept in hospital for two nights after suffering a concussion. He left the hospital on foot on Tuesday and until he is able to drive he will be replaced by McLaren’s reserve driver and 2014 podium finisher Kevin Magnussen.
Barcelona pre-season test day 5 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Felipe Massa |
Williams |
1’23.500 |
103 |
2 |
Marcus Ericsson |
Sauber |
1’24.276 |
122 |
3 |
Lewis Hamilton |
Mercedes |
1’24.881 |
48 |
4 |
Daniil Kvyat |
Red Bull |
1’25.947 |
75 |
5 |
Romain Grosjean |
Lotus |
1’26.177 |
75 |
6 |
Kimi Raikkonen |
Ferrari |
1’26.327 |
80 |
7 |
Carlos Sainz |
Toro Rosso |
1’27.261 |
86 |
8 |
Jenson Button |
McLaren |
1’31.479 |
7 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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