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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted October 5, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg and Lewis Hamilton have topped the first two practice sessions for this weekend’s Japanese Grand Prix at Suzuka. Practice remained dry during the two sessions, but the race could be threatened by Typhoon Phanfone. Heavy rain and wind could affect the circuit should the storm make land fall in southern Japan during the weekend.
Nico Rosberg was the fastest man in practice one as he held a tenth advantage over team-mate Lewis Hamilton. Fernando Alonso was the only man who was within a second of the Mercedes drivers, as he was 5 tenths down on Rosberg’s P1 time. Valtteri Bottas in 4th was 1.1 down. Ferrari’s reasonable pace was shown again by Kimi Raikkonen, who put his Ferrari in P5. The McLaren and Red Bull cars were in positions 6 to 9, with Magnussen and Button 6th and 8th and Ricciardo and Vettel 7th and 9th.
The session saw history made with Max Verstappen becoming the youngest man to have driven in an F1 weekend as he drove the Toro Rosso in preparation for his F1 seat next year. The teenager turned 17 earlier this week and put in a solid effort in his first practice outing to take the 12th fastest time; 4 tenths down on 10th placed team-mate Daniil Kvyat and only 2.2 seconds slower than Rosberg. His session wasn’t completely undramatic after he was forced to avoid spinning Caterham practice driver Roberto Merhi at the Spoon Curve. His session ended slightly early after an engine failure.
Merhi drove in an F1 session for a second time having made his début at the Italian Grand Prix. He took home hero Kamui Kobayashi’s seat for the session and ended 1.6 seconds slower than Ericsson, but ahead of the two Marussia drivers.
Practice 1 results:
Pos. | No. | Driver | Car | Best lap | Gap | Laps |
---|---|---|---|---|---|---|
1 | 6 | Nico Rosberg | Mercedes | 1’35.461 | 27 | |
2 | 44 | Lewis Hamilton | Mercedes | 1’35.612 | 0.151 | 26 |
3 | 14 | Fernando Alonso | Ferrari | 1’36.037 | 0.576 | 19 |
4 | 77 | Valtteri Bottas | Williams-Mercedes | 1’36.576 | 1.115 | 25 |
5 | 7 | Kimi Raikkonen | Ferrari | 1’37.187 | 1.726 | 19 |
6 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’37.327 | 1.866 | 24 |
7 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’37.466 | 2.005 | 27 |
8 | 22 | Jenson Button | McLaren-Mercedes | 1’37.649 | 2.188 | 24 |
9 | 1 | Sebastian Vettel | Red Bull-Renault | 1’37.686 | 2.225 | 26 |
10 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’37.714 | 2.253 | 26 |
11 | 19 | Felipe Massa | Williams-Mercedes | 1’38.012 | 2.551 | 22 |
12 | 38 | Max Verstappen | Toro Rosso-Renault | 1’38.157 | 2.696 | 22 |
13 | 11 | Sergio Perez | Force India-Mercedes | 1’38.324 | 2.863 | 10 |
14 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’38.582 | 3.121 | 9 |
15 | 8 | Romain Grosjean | Lotus-Renault | 1’38.851 | 3.390 | 21 |
16 | 99 | Adrian Sutil | Sauber-Ferrari | 1’39.046 | 3.585 | 19 |
17 | 13 | Pastor Maldonado | Lotus-Renault | 1’39.097 | 3.636 | 26 |
18 | 21 | Esteban Gutierrez | Sauber-Ferrari | 1’39.318 | 3.857 | 18 |
19 | 9 | Marcus Ericsson | Caterham-Renault | 1’40.031 | 4.570 | 18 |
20 | 45 | Roberto Merhi | Caterham-Renault | 1’41.472 | 6.011 | 24 |
21 | 17 | Jules Bianchi | Marussia-Ferrari | 1’41.580 | 6.119 | 10 |
22 | 4 | Max Chilton | Marussia-Ferrari | 1’41.757 | 6.296 | 15 |
A messy 90 minute second practice session saw the Mercedes duo dominate by over a second to their nearest rivals. Lewis Hamilton topped the session by 2 tenths ahead of Rosberg, with Valterri Bottas a further second behind. Rosberg may have been closer, or even fastest than Lewis Hamilton had it not been for a series of lock-ups at the final chicane. It wasn’t plain sailing for Hamilton either, as he narrowly avoided a big spin at the exit of the second Degner.
Positions 4 to 7 were made up of fomer Japanese Grand Prix winners. 2011 winner Jenson Button took the 4th fastest time ahead of Sebastian Vettel, who has won the race at Suzuka on 4 of the 5 times he has raced there in his F1 career. The Ferrari pair of Alonso (2006 winner) and Raikkonen (2005 winner from 18th on the grid) were 6th and 7th. In comparison, Kevin Magnussen and Daniil Kvyat, who have never raced at Suzuka, were 8th and 9th, with Daniel Ricciardo completing the top 10.
Ricciardo caused one of two red flag periods during the session after losing control of his Red Bull after the final chicane. The Australian had been warming up for a flying lap when he went into the barrier via the gravel. 11th placed Jean-Eric Vergne also hit problems twice during the session. He managed to get back on track after mechanical issues at the start only to grind to a halt again in the closing minutes, bringing practice to a premature end with another red flag.
Esteban Gutierrez and Kamui Kobayashi also suffered incidents, Gutierrez with a spin and Kobayashi with a hit with the wall in the first sector. The home hero lost control of his Caterham and broke off the front wing. He would only complete 3 laps and would finish 22nd and last.
Practice 2 results:
Pos. | No. | Driver | Car | Best lap | Gap | Laps |
---|---|---|---|---|---|---|
1 | 44 | Lewis Hamilton | Mercedes | 1’35.078 | 28 | |
2 | 6 | Nico Rosberg | Mercedes | 1’35.318 | 0.240 | 27 |
3 | 77 | Valtteri Bottas | Williams-Mercedes | 1’36.279 | 1.201 | 24 |
4 | 22 | Jenson Button | McLaren-Mercedes | 1’36.409 | 1.331 | 28 |
5 | 1 | Sebastian Vettel | Red Bull-Renault | 1’36.436 | 1.358 | 24 |
6 | 7 | Kimi Raikkonen | Ferrari | 1’36.529 | 1.451 | 19 |
7 | 14 | Fernando Alonso | Ferrari | 1’36.637 | 1.559 | 26 |
8 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’36.714 | 1.636 | 31 |
9 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’36.943 | 1.865 | 27 |
10 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’37.186 | 2.108 | 3 |
11 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 1’37.219 | 2.141 | 19 |
12 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’37.504 | 2.426 | 16 |
13 | 8 | Romain Grosjean | Lotus-Renault | 1’37.563 | 2.485 | 31 |
14 | 19 | Felipe Massa | Williams-Mercedes | 1’37.700 | 2.622 | 18 |
15 | 11 | Sergio Perez | Force India-Mercedes | 1’37.786 | 2.708 | 8 |
16 | 13 | Pastor Maldonado | Lotus-Renault | 1’37.798 | 2.720 | 27 |
17 | 99 | Adrian Sutil | Sauber-Ferrari | 1’38.010 | 2.932 | 25 |
18 | 21 | Esteban Gutierrez | Sauber-Ferrari | 1’38.365 | 3.287 | 9 |
19 | 9 | Marcus Ericsson | Caterham-Renault | 1’39.069 | 3.991 | 22 |
20 | 17 | Jules Bianchi | Marussia-Ferrari | 1’39.306 | 4.228 | 20 |
21 | 4 | Max Chilton | Marussia-Ferrari | 1’39.333 | 4.255 | 24 |
22 | 10 | Kamui Kobayashi | Caterham-Renault | 1’42.760 | 7.682 | 3 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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