Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted October 22, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
The 2015 United States Grand Prix at the Circuit of the Americas got under-way today, with Nico Rosberg topping the time-sheets in the one and only session; with the second session cancelled after heavy rain and thunderstorms hit the track as a result of Hurricane Patricia.
Nico Rosberg headed the time-sheets for the first practice session at Circuit of the Americas after heavy rain prior to the session left the track still soaking. Not a single dry tyre was used out on track, with a majority of running completed on the Intermediate tyre compound.
Red Bull’s pair of drivers were 2nd and 3rd, with Kvyat trailing Rosberg by 1.2 seconds. Ricciardo was separated from his team-mate by 4 tenths. Carlos Sainz put his Toro Rosso in 4th; with the Red Bull sponsored cars once again showing their good pace in wet conditions. This could be vital this weekend, with much of the event set to be disrupted by heavy rainfall as a result of Hurricane Patricia that is heading toward Mexico. There is a very real chance that Qualifying tomorrow could be postponed until Sunday morning; like we have seen in recent years in Japan.
Lewis Hamilton was 5th fastest ahead of his nearest title rival Sebastian Vettel. Lewis could claim this year’s drivers’ championship this weekend if he outscores Sebastian by more than 10 points and finishes ahead of Nico Rosberg; which is a strong possiblity after Vettel and his team-mate Raikkonen were handed 10 place grid penalties for this weekend after using more than the allocated number of engines. Max Verstappen was just behind the title contenders in 7th.
8th and 9th were former team-mates Kimi Raikkonen and Fernando Alonso; with Kimi’s start to practice being delayed after a suspected brake issue. Completing the top 10 was Felipe Massa’s Williams; which was 3 seconds off of Rosberg in 1st.
Raffaele Marciello was driving for Sauber in the first practice session in place of Felipe Nasr. He ended the session in 16th after completing the second highest amount of laps; 19 compared to Jenson Button’s tally of 20. Lotus planned to put their third driver Jolyon Palmer in the car, but decided that they would run him in practice 2 should the weather conditions improve.
The start of practice 2 was delayed after lightning began to strike around the circuit; which led to marshals being moved from their posts. The track-side screens also began to warn fans to seek shelter indoors or in cars and to get out of the open. The rain continued to intensify, with even the race control SUV forced to lap the circuit at a snail’s pace on it’s reconnaissance laps.
In the end, after almost an hour of holding out to see if the session could be run, the stewards elected to cancel practice 2; with the lack of a medical helicopter seemingly the final blow. With conditions not likely to improve for qualifying or the race, there is a very real possibility that the event could see move schedules changes or cancellations.
Austin practice 1 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’53.989 |
7 |
2 |
Daniil Kvyat |
Red Bull |
1’55.224 |
6 |
3 |
Daniel Ricciardo |
Red Bull |
1’55.592 |
10 |
4 |
Carlos Sainz |
Toro Rosso |
1’55.667 |
8 |
5 |
Lewis Hamilton |
Mercedes |
1’55.693 |
4 |
6 |
Sebastian Vettel |
Ferrari |
1’55.710 |
10 |
7 |
Max Verstappen |
Toro Rosso |
1’55.969 |
7 |
8 |
Kimi Raikkonen |
Ferrari |
1’56.326 |
10 |
9 |
Fernando Alonso |
McLaren |
1’56.839 |
18 |
10 |
Valtteri Bottas |
Williams |
1’56.866 |
15 |
11 |
Felipe Massa |
Williams |
1’57.081 |
13 |
12 |
Sergio Perez |
Force India |
1’57.139 |
4 |
13 |
Jenson Button |
McLaren |
1’57.495 |
20 |
14 |
Nico Hulkenberg |
Force India |
1’57.518 |
4 |
15 |
Romain Grosjean |
Lotus |
1’58.319 |
10 |
16 |
Raffaele Marciello |
Sauber |
1’59.431 |
19 |
17 |
Marcus Ericsson |
Sauber |
1’59.743 |
18 |
18 |
Alexander Rossi |
Manor |
2’01.154 |
11 |
19 |
Will Stevens |
Manor |
2’01.907 |
13 |
20 |
Pastor Maldonado |
Lotus |
No time |
1 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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