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By Emanuele Venturoli| Posted August 23, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Daniel Ricciardo has claimed his 2nd consecutive win in this year’s Formula One World Championship at the Belgian Grand Prix today after starting from 5th on the grid. The Australian has now won 3 races this season after managing to hold off a late charge by the Mercedes of Nico Rosberg in the closing laps.
The race saw the intense rivalry between Mercedes drivers Rosberg and Hamilton reach new levels after Hamilton suffered a puncture due to contact with his team-mate. Lewis retired the car at the end of the race after being unable to fight for points.
The drama began before the formation lap was even under-way! Ferrari were still working on Fernando Alonso‘s car after the allowed time. Alonso was given a 5 second stop/go penalty later on in the race for the incident.
Rosberg had a poor start from pole position when the lights went out and ended up losing out to both Hamilton and Vettel into the La Source hairpin. Vettel tried to replicate his start from last year’s race by slipstreaming all the way down the Kemmel straight. He drew alongside Hamilton into Les Combes and tried to brave a move around the outside. The move wasn’t there for him however as the German had to bail out across the run off area. He rejoined just behind Nico Rosberg.
Nico Rosberg was keen to get back on terms with Hamilton after losing out at the start. The German was right on the gearbox of his championship rival as the pair came down the Kemmel straight on lap 2. Rosberg tried to succeed where Vettel had failed by trying a move around the outside at Les Combes, but once again the move wasn’t going to work. The pair made slight contact; Rosberg’s front wing slicing the left-rear tyre of Hamilton. Lewis now began to fall through the field with his punctured tyre, with Rosberg beginning to lose pace with a damaged front wing.
Hamilton had to drive all the way back to the pits and as a result gained damage to the floor of his car. When he re-emerged after his pit-stop he was far down the field in 19th.
Meanwhile, Daniel Ricciardo was making gains after passing Alonso on lap 4 and was catching up to team-mate Vettel in 2nd. He set the fastest lap of the race in pursuit of Sebastian before the reigning champion had a moment at Pouhon which allowed the Australian to pass. He soon started to catch race leader Rosberg, who chose to pit early on lap 8 for a new front wing. The frustration continued for Nico 2 laps later when a piece of shredded tyre debris attached itself to one of the aerials on the front of his car. The debris was fluttering in the German’s face and would not budge for a few laps.
Meanwhile, the first pit-stop phase was beginning. Sebastian Vettel was one of the first front runners to pit and did so a lap before race leader Ricciardo. Despite this, Daniel would pit and re-join ahead of Vettel and crucially Rosberg, meaning that the race lead was now his. Fernando Alonso also pitted and took his penalty. He emerged in 8th.
Nico Rosberg, now without debris in his face, was beginning to drag himself back to the front after his front wing change. He got himself onto the back of Vettel at the final chicane but locked up massively. This left him open to attack from Valtteri Bottas who promptly blasted past in the DRS zone. Rosberg then had to pit for a second time on lap 20 to resolve vibrations on the car. It wasn’t until lap 25 that the second phase of stops would take place for the rest of the field. By this time Rosberg had been stuck in traffic with drivers who hadn’t pit like Jenson Button. Nico managed to get past the McLaren, but did so while off the track, meaning that he had to give back the position and lose time.
Lewis Hamilton was still suffering with damage to his Mercedes. He was down in 17th place and not making any progress. He began to ask the team whether it was a good idea to retire the car to save the engine for future races, but was told to keep at it due to the possibility of a safety car.
Daniel Ricciardo pitted on lap 28 and rejoined in 2nd behind Valtteri Bottas before the Finn pitted himself. Bottas, now on fresher tyres, soon became one of the fastest cars on track. By the next lap he had caught 5th placed Vettel and pulled off the pass that Vettel and Rosberg had failed to complete on Hamilton at the start of the race. The Williams danced around the outside of the Red Bull at Les Combes. Vettel was soon asked whether the tyres would make it to the end on lap 44, to which he replied that he was uncertain.
Rosberg decided to take a gamble with 10 laps to go by pitting for the faster soft tyre to try and give it all he had to take the victory. He rejoined in 4th and almost immediately breezed past Bottas in 3rd. Kimi Raikkonen was next on the road after somehow managing to work his magic on the Spa circuit early on. There was nothing he could do when Nico Rosberg came knocking however, as the German simply breezed past him. He would then lose his chance at a podium to fellow Finn Bottas, but it was by far an excellent day for Raikkonen.
The final few laps saw the tension reach a crescendo as Rosberg tried to use his far superior grip to catch Ricciardo. He was up to 2 seconds a lap faster than the Red Bull, but it was no use. Unbelievably the man who always seems to be in the place to pick up the pieces was Daniel Ricciardo, who took his 3rd win of the season, 2nd in sucession and Red Bull’s 50th Grand Prix win.
Nico Rosberg had to settle for second place and will be disappointed after losing out due to the contact with Hamilton on lap 2. Valtteri Bottas took 3rd after his late battle with Raikkonen, who took his best finish of the year for Ferrari.
The final 10 laps had seen a massive battle for 5th place between Magnussen, Alonso, Button and Vettel. Kevin had been defending strongly for the entire race, much to the disapproval of Fernando Alonso who felt that he was hard done by after being forced off of the track by the McLaren rookie. In the end, after a titanic battle, it was Sebastian Vettel who claimed 5th ahead of Kevin Magnussen. The Dane wouldn’t keep his position however as he was given a 20 second time penalty for forcing Alonso off track and subsequently fell out of the points into 12th. Team-mate Jenson Button would inherit the position instead, with aggrieved Alonso in 7th.
After a difficult qualifying, both Force India cars managed to fight their way into the points, with Sergio Perez getting 8th and Hulkenberg getting 10th. Daniil Kvyat was sandwiched between them in 9th for Toro Rosso.
Jean-Eric Vergne finished just outside of the point as the quest for a new drive in 2015 continues now that it’s been confirmed that he will be replaced by Max Verstappen. Penalised Magnussen followed in 12th, with Felipe Massa a distant 13th in the Williams. The two Saubers were the last cars on the lead lap, with Chilton and Ericsson finished 1 lap down. Jules Bianchi is the last classified finisher after retiring with 5 laps to go.
Lewis Hamilton is the first listed retirement after the team decided to call it a day with 6 to go. Although it wouldn’t be the end of the drama in Belgium for the British driver. Both Lotus drivers retired along with the unfortunate Andre Lotterer who retired on the first lap of his F1 debut.
2014 Belgian Grand Prix results:
Pos | # | Driver | Car | Laps | Time/gap | Difference | Reason |
---|---|---|---|---|---|---|---|
1 | 3 | Daniel Ricciardo | Red Bull-Renault | 44 | 1hr 24m 36.556s | ||
2 | 6 | Nico Rosberg | Mercedes | 44 | 3.383 | 3.383 | |
3 | 77 | Valtteri Bottas | Williams-Mercedes | 44 | 28.032 | 24.649 | |
4 | 7 | Kimi Raikkonen | Ferrari | 44 | 36.815 | 8.783 | |
5 | 1 | Sebastian Vettel | Red Bull-Renault | 44 | 52.196 | 15.381 | |
6 | 22 | Jenson Button | McLaren-Mercedes | 44 | 54.580 | 2.384 | |
7 | 14 | Fernando Alonso | Ferrari | 44 | 61.162 | 6.582 | |
8 | 11 | Sergio Perez | Force India-Mercedes | 44 | 64.293 | 3.131 | |
9 | 26 | Daniil Kvyat | Toro Rosso-Renault | 44 | 65.347 | 1.054 | |
10 | 27 | Nico Hulkenberg | Force India-Mercedes | 44 | 65.697 | 0.350 | |
11 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 44 | 71.920 | 6.223 | |
12 | 20 | Kevin Magnussen* | McLaren-Mercedes | 44 | 74.262 | 2.342 | |
13 | 19 | Felipe Massa | Williams-Mercedes | 44 | 75.975 | 1.713 | |
14 | 99 | Adrian Sutil | Sauber-Ferrari | 44 | 82.447 | 6.472 | |
15 | 21 | Esteban Gutierrez | Sauber-Ferrari | 44 | 90.825 | 8.378 | |
16 | 4 | Max Chilton | Marussia-Ferrari | 43 | 1 lap | 1 lap | |
17 | 9 | Marcus Ericsson | Caterham-Renault | 43 | 1 lap | 0.666 | |
18 | 17 | Jules Bianchi | Marussia-Ferrari | 39 | 5 laps | 4 laps | |
Not classified | |||||||
44 | Lewis Hamilton | Mercedes | 38 | 6 laps | 1 lap | Damage | |
8 | Romain Grosjean | Lotus-Renault | 33 | 11 laps | 5 laps | Damage | |
13 | Pastor Maldonado | Lotus-Renault | 1 | 43 laps | 32 laps | Exhaust | |
45 | Andre Lotterer | Caterham-Renault | 1 | 43 laps | 0.913 | Engine |
Race winner Daniel Ricciardo: “I think back home there is a huge following for F1 but this is almost as many Aussie flags as there was in Melbourne so thanks so much. It is a bit different when you lead the race for that long, it’s more about composure and trying to keep steady. Once Nico went in I knew he would be quick at the end so I had to keep my pace u to stay ahead of him. When you are leading the first thing is you hope everything holds together, mechanically you hope everything gets you to the finish line but certainly when you are in the lead the chequered flag can’t come soon enough.”
Mercedes’ Nico Rosberg, who finished second: “I got a good run on Lewis and tried to go round the outside and we just touched in the end unfortunately and it hurt both of our races, but that’s just how it goes. I have not seen it yet so it wouldn’t be good of me to comment on it, I will have a look at it and then speak about it. I was pretty confident [we could get a one-two] we had good race speed but unfortunately it didn’t work out for us today.”
Williams’ Valtteri Bottas, who took third place on the podium: “The team has been doing a very good job, we are certainly going it the right way. We are still chasing for the higher step but for this season we are going the right way. I think this season it’s going to be tough, we need to be lucky because Mercedes are very quick and on a track like this so were Red Bull. There is still work to do but we are going the right way.”
The drama didn’t cease with the chequered flag at the Belgian Grand Prix. After the race, the lap 2 incident between Lewis Hamilton and Nico Rosberg became the main discussion point. The fans showed their dissatisfaction toward Nico on the podium when boos rang out across the circuit. Mercedes executive director Toto Wolff was very vocal in his disappointment and went on to place blame upon Rosberg for the incident:
“Absolutely unacceptable. Lap number two of a long race and a crash between two team-mates, we have often discussed the situation and it happened today. You don’t try to overtake with the knife between your teeth in lap number two and damage both cars. This is a decisive moment in the battle between the two of them and for the team. Lewis is very upset, we kept him out there for a long time with a damaged car. He will recover quickly. It is going to be handled.”
More drama arose after a meeting between Hamilton, Rosberg and the Mercedes team. Lewis Hamilton emerged from the meeting saying that Rosberg had admitted to hitting Hamilton on purpose:
“We just had a meeting about it and he basically said he did it on purpose,” said Hamilton, “He said he could have avoided it, but he didn’t want to. He basically said, ‘I did it to prove a point’.”
Hamilton later went on to say that he was “gobsmacked” by Rosberg’s admission. The Mercedes team would go on to say that Hamilton’s quotes were an ‘accurate representation’ of what was said in their meeting. Hamilton had revealed on the Thursday before the Grand Prix that Rosberg was still holding resentment over the Hungarian Grand Prix, where Hamilton had been asked to let Rosberg by but had refused to do so.
It is unclear what action will be taken as a result of this highly controversial incident. Lewis Hamilton commented after the race that Nico would escape any punishment, but Toto Wolff responded by saying:
“If Lewis has said that it’s going to be a slap on the wrist and that there’s going to be no consequence, then he’s not aware of what consequences we can implement.”
We have a 2 week wait now before the drivers are in action again for the Italian Grand Prix at Monza.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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