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By Emanuele Venturoli| Posted October 5, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has taken pole position for the 2014 Japanese Grand Prix at the Suzuka Circuit. With heavy rain closing in on the circuit for tomorrow’s race due to Typhoon Phanfone, Rosberg’s pole could be crucial in the possible event that the race starts under the Safety Car, or is ended early due to torrential conditions.
Lewis Hamilton had been slightly on the back foot after a crash during practice 3 but had managed to at least put pressure on his team-mate. In the end, he would miss out on pole by just over a tenth of a second, with Williams’ Valtteri Bottas 6 tenths down on pole-sitter Rosberg.
Q1:
With the track clear and dry ahead of what may be a washout for tomorrow’s race, all eyes were on the battle for pole position between championship leader Lewis Hamilton and team-mate Nico Rosberg. After a crash in practice 3, Hamilton had damaged the left front suspension and front wing, but the team had managed to repair the car in time for Q1.
It was also Hamilton who would finish the first part of qualifying in first, just a few hundredths ahead of Rosberg.
The two Sauber cars had been set to be eliminated in Q1 once again, but last lap improvements put then both into the next session at the expense of the Lotus drivers, with Grosjean just missing about by a few tenths. Both Romain and Pastor would join the Caterham and Marussia cars in elimination; with Maldonado starting from last after an engine penalty.
Out of Q1:
17 | Pastor Maldonado | Lotus-Renault | 1’35.917 |
18 | Romain Grosjean | Lotus-Renault | 1’35.984 |
19 | Marcus Ericsson | Caterham-Renault | 1’36.813 |
20 | Jules Bianchi | Marussia-Ferrari | 1’36.943 |
21 | Kamui Kobayashi | Caterham-Renault | 1’37.015 |
22 | Max Chilton | Marussia-Ferrari | 1’37.481 |
Q2:
The two Williams cars hit the front initially in Q2, but they were soon displaced by Mercedes; with Nico Rosberg just 3 hundredths ahead of Lewis Hamilton.
Ferrari seemed to be on pace with Williams in the ‘best of the rest’ positions. Red Bull in the mean time were seemingly struggling. With 1 run left in Q2, Vettel and Ricciardo were in the drop zone in P11 and P12; having just been pushed their by Vettel’s newly announced 2015 replacement Daniil Kvyat.
The two Mercedes drivers remained in the garage as the rest headed out for another rub, such was their advantage at Suzuka. The two Red Bull’s managed to lift themselves into the 7th and 8th place, with Vettel then getting pushed to 10th by improvements from Button and Raikkonen. The two Toro Rossos were unable to displace the senior team again, with Vergne missing out on Q2 by 2 tenths. Neither Force India or Sauber could make it into the top 10 shootout either.
Out of Q2:
11 | Jean-Eric Vergne | Toro Rosso-Renault | 1’34.984 |
12 | Sergio Perez | Force India-Mercedes | 1’35.089 |
13 | Daniil Kvyat | Toro Rosso-Renault | 1’35.092 |
14 | Nico Hulkenberg | Force India-Mercedes | 1’35.099 |
15 | Adrian Sutil | Sauber-Ferrari | 1’35.364 |
16 | Esteban Gutierrez | Sauber-Ferrari | 1’35.681 |
Q3:
Williams once again set the first times in the top 10 shootout, but once again it was Mercedes who soon took the first two positions once again, with Hamilton now down by 3 tenths on Rosberg.
The final runs began with everyone bar Kimi Raikkonen having set a lap; the Finn electing to do only one lap. The two Red Bulls emerged early to start their final run, with Vettel almost sliding off track at the Hairpin. They improved into 6th and 7th. Bottas moved into 3rd as the checkered flag came out.
Rosberg was improving on his provisional pole time in sector 1, with Hamilton matching him. But through sector 2, Rosberg was once again edging out an advantage. Nico ended the lap and improved upon his time, with Hamilton missing out by a tenth of a second. Nico Rosberg had taken his first pole position at Suzuka.
The two Williams cars occupied the second row of the grid, with Fernando taking 5th for the 36th time in bis career. Ricciardo took 6th as the leading Red Bull car, with Magnussen and Button’s McLarens separating Daniel from 9th placed team-mate Vettel in his last Japanese Grand Prix for Red Bull. Raikkonen completes the top 10.
2014 Japanese Grand Prix grid:
Row 1 | 1. Nico Rosberg 1’32.506 Mercedes |
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2. Lewis Hamilton 1’32.703 Mercedes |
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Row 2 | 3. Valtteri Bottas 1’33.128 Williams |
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4. Felipe Massa 1’33.527 Williams |
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Row 3 | 5. Fernando Alonso 1’33.740 Ferrari |
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6. Daniel Ricciardo 1’34.050 Red Bull |
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Row 4 | 7. Kevin Magnussen 1’34.242 McLaren |
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8. Jenson Button 1’34.317 McLaren |
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Row 5 | 9. Sebastian Vettel 1’34.432 Red Bull |
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10. Kimi Raikkonen 1’34.548 Ferrari |
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Row 6 | 11. Jean-Eric Vergne 1’34.984 Toro Rosso |
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12. Sergio Perez 1’35.089 Force India |
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Row 7 | 13. Daniil Kvyat 1’35.092 Toro Rosso |
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14. Nico Hulkenberg 1’35.099 Force India |
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Row 8 | 15. Adrian Sutil 1’35.364 Sauber |
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16. Esteban Gutierrez 1’35.681 Sauber |
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Row 9 | 17. Romain Grosjean 1’35.984 Lotus |
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18. Marcus Ericsson 1’36.813 Caterham |
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Row 10 | 19. Jules Bianchi 1’36.943 Marussia |
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20. Kamui Kobayashi 1’37.015 Caterham |
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Row 11 | 21. Max Chilton 1’37.481 Marussia |
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22. Pastor Maldonado* 1’35.917 Lotus |
Pole-sitter, Nico Rosberg: “It was great today, but that’s only one step on the way. It was a real pleasure because the car is so amazing to drive. It was really cool. We are as prepared as we can be [for the potential rain tomorrow], we are expecting it to be wet. Our last experience in the wet was at Spa where the car was very quick. So I’m very optimistic, even if it rains. It could be even better.”
2nd place on the grid, Lewis Hamilton: “Nico was extremely quick and I did the best I could. The guys did a great job to rebuild the car so big thanks to them. I wasn’t really feeling it today, don’t know why. I am looking forward to tomorrow and all the tricky weather that will come.”
3rd place on the grid, Valtteri Bottas: “Mercedes looked really quick yesterday and this morning so it was nice to get a bit closer. They will be quick tomorrow but as a team we have to be happy with third and fourth. We might struggle a little more in the wet but there seems to be a margin behind us so hopefully we can still fight for a podium.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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