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By Emanuele Venturoli| Posted September 24, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Carlos Sainz and Daniil Kvyat have topped the two Friday practice sessions for this weekend’s Formula One Japanese Grand Prix at Suzuka. The drivers had no opportunity to get in dry weather running, with the circuit bathed in rain from the start to finish of both 90 minute sessions.
Limited running for the teams and drivers is always a given when a wet Friday practice session occurs. This was absolutely the case in Suzuka for practice 1. No drivers completed a flying lap until well over halfway through the session. It was Max Verstappen in the Toro Rosso who was the first to put himself on the leader-board with a 1’51.640.
At the end of the session it would be his team-mate Carlos Sainz who sat at the top of the times after lowering the times to a 1’49.434. Sainz was half a second clear of Red Bull driver Daniil Kvyat, who was the only other driver under the 1’50 barrier.
Nico Rosberg was 3rd fastest ahead of Singapore victor Sebastian Vettel and retiree Lewis Hamilton. The Silver Arrows pair are seeking to end any doubts that Vettel and Ferrari could challenge them in the latter stages of this season by having a strong weekend this time out. Rosberg and Hamilton were separated by 7 tenths of a second.
6th fastest was former session leader Max Verstappen ahead of Kimi Raikkonen’s Ferrari in 7th. 8th belonged to Felipe Massa, who become the first man to fall foul of the wet conditions after almost putting his Williams in the wall on the exit of Degner 2. Completing the top 10 was Marcus Ericcson and Valtteri Bottas, with only 2 more drivers on the board with a lap time. Felipe Nasr and Jenson Button were the final 2 runners, with the final 8 drivers not setting a lap-time due to the wet conditions.
Suzuka practice 1 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Carlos Sainz |
Toro Rosso |
1’49.434 |
10 |
2 |
Daniil Kvyat |
Red Bull |
1’49.938 |
6 |
3 |
Nico Rosberg |
Mercedes |
1’50.077 |
14 |
4 |
Sebastian Vettel |
Ferrari |
1’50.519 |
12 |
5 |
Lewis Hamilton |
Mercedes |
1’50.722 |
6 |
6 |
Max Verstappen |
Toro Rosso |
1’50.940 |
10 |
7 |
Kimi Raikkonen |
Ferrari |
1’51.212 |
15 |
8 |
Felipe Massa |
Williams |
1’52.288 |
12 |
9 |
Marcus Ericsson |
Sauber |
1’53.820 |
12 |
10 |
Valtteri Bottas |
Williams |
1’53.964 |
14 |
11 |
Felipe Nasr |
Sauber |
1’54.013 |
9 |
12 |
Jenson Button |
McLaren |
1’55.678 |
6 |
13 |
Daniel Ricciardo |
Red Bull |
No time |
1 |
14 |
Nico Hulkenberg |
Force India |
No time |
4 |
15 |
Sergio Perez |
Force India |
No time |
3 |
16 |
Fernando Alonso |
McLaren |
No time |
5 |
17 |
Pastor Maldonado |
Lotus |
No time |
1 |
18 |
Jolyon Palmer |
Lotus |
No time |
1 |
19 |
Will Stevens |
Manor |
No time |
3 |
20 |
Alexander Rossi |
Manor |
No time |
4 |
The limited running continued in practice 2 despite a promising start to the session. The drivers ventured out onto the track as it was drying up, allowing for some Intermediate tyre running. This wouldn’t last long however, as the rain soon built up once more, meaning that the final order was set pretty early on in the session as no improvement in time was possible.
Daniil Kvyat, who also showed good wet weather pace in the first session, was the fastest driver at the end of practice 2. The Russian had been the first man to lay down a lap time before being beaten by over a second by Mercedes’ Nico Rosberg. Daniil would later come back out to set his fastest lap of a 1’48.277; 0.023 second quicker than Rosberg who would end the session 2nd fastest.
3rd fastest would go to the second Silver Arrow of Lewis Hamilton, who was struggling to match his team-mate in the wet conditions. He would later go on to say that he had learned absolutely nothing from the Friday practice sessions. In fact, his exact words were ‘diddly squat’.
4th and 5th fastest would go to former team-mates Daniel Ricciardo and Sebastian Vettel; with the pair separated by a whopping 1.1 second gap. Vettel was followed by current team-mate Kimi Raikkonen in 6th and then the two Toro Rosso drivers in 7th and 8th. Felipe Nasr and newly-resigned Lotus driver Pastor Maldonado completed the top 10.
All but one driver set a lap time in the second practice session, with Valtteri Bottas the only driver not to do so after a mechanical issue befell his Williams.
Suzuka practice 2 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Daniil Kvyat |
Red Bull |
1’48.277 |
6 |
2 |
Nico Rosberg |
Mercedes |
1’48.300 |
8 |
3 |
Lewis Hamilton |
Mercedes |
1’48.853 |
8 |
4 |
Daniel Ricciardo |
Red Bull |
1’49.097 |
10 |
5 |
Sebastian Vettel |
Ferrari |
1’50.268 |
18 |
6 |
Kimi Raikkonen |
Ferrari |
1’50.319 |
16 |
7 |
Carlos Sainz |
Toro Rosso |
1’50.418 |
6 |
8 |
Max Verstappen |
Toro Rosso |
1’50.542 |
5 |
9 |
Felipe Nasr |
Sauber |
1’50.968 |
10 |
10 |
Pastor Maldonado |
Lotus |
1’51.557 |
7 |
11 |
Nico Hulkenberg |
Force India |
1’51.674 |
11 |
12 |
Jenson Button |
McLaren |
1’51.861 |
9 |
13 |
Marcus Ericsson |
Sauber |
1’51.934 |
12 |
14 |
Sergio Perez |
Force India |
1’52.070 |
8 |
15 |
Romain Grosjean |
Lotus |
1’52.534 |
6 |
16 |
Felipe Massa |
Williams |
1’52.765 |
6 |
17 |
Fernando Alonso |
McLaren |
1’55.239 |
10 |
18 |
Will Stevens |
Manor |
1’58.059 |
6 |
19 |
Alexander Rossi |
Manor |
1’59.419 |
7 |
20 |
Valtteri Bottas |
Williams |
No time |
0 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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