Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted September 18, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Sebastian Vettel has taken pole position for the 2015 Singapore Grand Prix. The German secured Ferrari’s first pole position in three years, ending Mercedes’ stranglehold over the front of the grid so far this year. In fact, the Mercedes duo didn’t feature on the first 2 rows of the grid after being summarily off the pace in 5th and 6th.
Sebastian Vettel looked fast enough to take pole right from the start of the session, with his only real challenge looking to come from his former team-mate Daniel Ricciardo; who’s hopes of pole position were thwarted by the Williams of Valtteri Bottas, who forced Ricciardo to back off before his final flying lap began. In the end, Ricciardo had to settle for 2nd; which nevertheless was a great performance by the Australian. He ended up half a second slower than Sebastian.
The great performances by Ferrari and Red Bull were underlined by the second row; with Kimi Raikkonen and Daniil Kvyat putting themselves ahead of the Mercedes drivers. The result was particularly sweet for Red Bull given the current uncertainty of their 2016 campaign in terms of engine supplier and overall involvement of the team.
The Mercedes drivers locked out the 3rd row of the grid, with Lewis Hamilton 5th ahead of Nico Rosberg in 6th. Unlike some other rare poor qualifications for Mercedes over the last two seasons, there was no excuse for their poor pace. They ended the final session a second and a half slower than the pole position time from Vettel.
Williams put aside their less than satisfactory pace from practice to get both of their drivers in the top 10. Valtteri Bottas put his #77 car in 7th ahead of team-mate Felipe Massa in 9th. Max Verstappen split the pair on his first visit to Singapore after qualifying 8th. His team-mate Carlos Sainz was only 14th after tagging the wall and damaging his rear-wing and suspension in Q2. Completing the top 10 was Romain Grosjean for Lotus. The Frenchman made it all the way to Q3 as opposed to his team-mate Pastor Maldonado who was eliminated in the first session in 18th.
McLaren finished qualifying slightly disappointed after having outlined Singapore as one of their best chances for a good result. Both Fernando Alonso and Jenson Button made it out of Q1 but didn’t advance any further; with the pair lining up 12th and 15th respectively. Alexander Rossi couldn’t beat his team-mate
Will Stevens in his first ever Formula One qualifying session. He wasn’t too far off though as he qualified just half a second slower in last place.
2015 Singapore Grand Prix grid:
POS |
Driver |
Team |
Time |
1 |
Sebastian Vettel |
Ferrari |
1’43.885 |
2 |
Daniel Ricciardo |
Red Bull |
1’44.428 |
3 |
Kimi Raikkonen |
Ferrari |
1’44.667 |
4 |
Daniil Kvyat |
Red Bull |
1’44.745 |
5 |
Lewis Hamilton |
Mercedes |
1’45.300 |
6 |
Nico Rosberg |
Mercedes |
1’45.415 |
7 |
Valtteri Bottas |
Williams |
1’45.676 |
8 |
Max Verstappen |
Toro Rosso |
1’45.798 |
9 |
Felipe Massa |
Williams |
1’46.077 |
10 |
Romain Grosjean |
Lotus |
1’46.413 |
11 |
Nico Hulkenberg |
Force India |
1’46.305 |
12 |
Fernando Alonso |
McLaren |
1’46.328 |
13 |
Sergio Perez |
Force India |
1’46.385 |
14 |
Carlos Sainz |
Toro Rosso |
1’46.894 |
15 |
Jenson Button |
McLaren |
1’47.019 |
16 |
Felipe Nasr |
Sauber |
1’46.965 |
17 |
Marcus Ericsson |
Sauber |
1’47.088 |
18 |
Pastor Maldonado |
Lotus |
1’47.323 |
19 |
Will Stevens |
Manor |
1’51.021 |
20 |
Alexander Rossi |
Manor |
1’51.523 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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