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By Riccardo Tafà| Posted June 4, 2017 | In MotoGP, Sport News
Movistar Yamaha MotoGP’s Maverick Viñales ended the Gran Premio d’Italia Oakley today with a strong performance. Vinales held firm at the front of the field to earn a second place, his fourth podium of the season over six races. His still recovering teammate Valentino Rossi had the passionate Italian crowds at the Autodromo del Mugello in a frenzy as he battled at the front of the field. He finished the race in fourth position.
Viñales had a good start from pole and slotted in behind his fellow Movistar Yamaha rider. After a few tussles with various rivals in the opening stages, he hit the front of the field on lap four and put his head down to get a bit of daylight between him and the chasing riders. Though he was unable to completely break away, he held on to the lead for ten laps, after which he had to let Andrea Dovizioso pass.
Small mistakes in turn 15 on lap 15 and in turn one on lap 17 caused the young contender to lose some time and he found himself in third place. However, Viñales refused to give up the fight and, with four laps to go, he took back second position and was on the hunt for Dovizioso, 1.215s ahead of him. He shaved off some time in the last few laps, but decided to abort his mission on the home stretch. He crossed the line in second place, 1.281s from first, scoring valuable points for the championship.
Starting from second on the grid, Rossi had the air horns blare in the crowd as he dashed past his teammate to take the holeshot. He was joined at the front by Jorge Lorenzo, Viñales and Dovizioso. The heart rates of VR46 fans all around the world went through the roof on the opening laps, as the Doctor battled with the challenging riders. The order changed constantly, until a front group, consisting of four riders, started to form after lap seven.
While the Mugello Circuit got swamped in yellow smoke, Rossi bravely held on to third place for eight laps, until Danilo Petrucci passed him on lap 14, just when the Doctor was lining up Viñales. The nine times World Champion was initially up for the challenge to regain his position, but with his body still sore from his motocross accident, he wisely decided to bring home his YZR-M1 for a fourth-place finish. He took the chequered flag 3.685s from the front.
Viñales’ second place earns him 20 points. He maintains the lead in the championship standings with a 105-point total, 30 points ahead of Rossi in third place. The Movistar Yamaha MotoGP Team also hold the lead in the Team standings by 44 points, with a total of 180 points, whilst Yamaha remains the top manufacturer in the Constructor’s Championship by a 23-point margin, with 128 points.
The MotoGP paddock will now travel to Spain for the Gran Premi Monster Energy de Catalunya, held next weekend at the Circuit de Barcelona-Catalunya.
MASSIMO MEREGALLI
TEAM DIRECTOR
It has not been a very easy weekend, but after yesterday‘s qualifying we were quite confident of our performance. Today‘s race started well with Maverick and Valentino battling at the front of the field for the lead in a group of four to five riders who all maintained a similar pace. When Maverick understood that chasing the rider in first position was too risky, he decided to take home some very important points for the championship, rather than make a mistake. Knowing Valentino‘s condition when he arrived here, he rode a really great race. He was on the limit of his physical abilities today, so his fourth place is a big achievement, but in my opinion he deserved a podium, considering the effort that he put in. We will now head straight to Catalunya for the next round of the ch ampionship, where we look forward to another thrilling weekend of racing.
MAVERICK VIÑALES
Honestly, I‘m so happy and pleased, because today was a day to stay on the bike. When I saw Valentino fall back and with Marc not being there at the front, I thought “OK today is the day to take second place and bring home a lot of points”, which is really important after the crash on Friday. Being on the bike was already very lucky, because it was a fast crash and my arm was hurting a lot, so I‘m very pleased for today‘s result. I was only feeling pain when the bike was moving but for most of the race I was feeling really good, I was at 100%. I was, as always, preparing to push on the last five laps and make my best rhythm of the race, but like I said, today was a good day to stay on the bike.
VALENTINO ROSSI
I knew that today‘s race would be more difficult than usual for me. While on the bike I rode well and I didn’t have pain, but I was struggling a bit and I knew that 23 laps would be long and hard. I tried my best, I did a perfect start and I led the race for some laps, but I couldn’t really ride the way I would have liked to. At the end I tried to stay close to the riders in front, but I did not have the power to attack Danilo. I would have liked a lot to be on the podium today, but there was nothing I could do. It‘s a bit disappointing that I’m not on the podium at Mugello, but seeing where I was few days ago, and the big hit I took, it‘s been a positive weekend all in all. Being here and riding in front of so many fans was a “gift”. Now we have just few days before Catalun ya, another important race, so I will try to recover and be in perfect shape in Barcelona.
Grand Prix of Italy Race Results
04/06/2017
1. A. DOVIZIOSO DUCATI TEAM 41’32.126
2. M. VIÑALES MOVISTAR YAMAHA MOTOGP + 1.281
3. D. PETRUCCI OCTO PRAMAC RACING + 2.334
4. V. ROSSI MOVISTAR YAMAHA MOTOGP + 3.685
5. A. BAUTISTA PULL&BEAR ASPAR TEAM + 5.802
6. M. MARQUEZ REPSOL HONDA TEAM + 5.885
7. J. ZARCO MONSTER YAMAHA TECH3 + 13.205
8. J. LORENZO DUCATI TEAM + 14.393
9. M. PIRRO DUCATI TEAM + 14.880
10. A. IANNONE TEAM SUZUKI ECSTAR + 15.502
11. T. RABAT TEAM EG 0,0 MARC VDS + 22.004
12. S. REDDING OCTO PRAMAC RACING + 24.952
13. J. FOLGER MONSTER YAMAHA TECH3 + 28.160
14. H. BARBERA REALE AVINTIA RACING + 30.676
15. J. MILLER TEAM EG 0,0 MARC VDS + 30.779
16. K. ABRAHAM PULL&BEAR ASPAR TEAM + 42.306
17. S. GUINTOLI TEAM SUZUKI ECSTAR + 46.294
18. L. BAZ REALE AVINTIA RACING + 50.731
19. S. LOWES APRILIA RACING TEAM GRESINI + 50.740
20. B. SMITH RED BULL KTM FACTORY RACING + 50.897
21. C. CRUTCHLOW LCR HONDA N.C. (1 laps)
22. D. PEDROSA REPSOL HONDA TEAM N.C. (1 laps)
23. A. ESPARGARÒ APRILIA RACING TEAM GRESINI N.C. (8 laps)
24. P. ESPARGARÒ RED BULL KTM FACTORY RACING N.C. (10 laps)
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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