In Sport Sponsorship

I put myself in the shoes of the Marketing director or Sponsorship Manager for a company needing to contact a MotoGP team in order to gather information on sponsorship packages.

Maybe this manager types on Google “how to contact a MotoGP Team” or “Team/MotoGP Team contacts” and, with a little luck and patience, in one click he is in direct dialogue with the teams.

Sponsorship landscape: better to have more options

Certainly, the above-mentioned method is a way to be considered, but is it the best?

The risk is to receive one-directional information and, of course, listen to the only option given by that team, who certainly would not mention if other teams have better possibilities to offer you.

Think about it: what would happen if, vice-versa, a potential customer was to contact you directly? Would you ever tell him there are other opportunities, maybe with some of your competitors? I doubt it…and we need to think about it.

Perhaps, after all, there is a better way to get in touch with the teams. Also maybe you do not need to contact Team X or Y because they are already engaged with a competitor in your industry, or maybe they do not have available spaces for your budget needs.

Maybe get in touch with a sports marketing agency instead?

Therefore, it is better to contact an agency (Discover Sports Marketing Agency) that will offer you an effective sports marketing consultancy, listening to your goals and needs and crafting the most appropriate solution for your company.

But remember that without an idea of ​​budget no agency can help you or offer any solutions. In short, if you do not have a budget but only hypotheses you run the risk of wasting your time and not receiving the support you are looking for.

If instead you have clear ideas and you need the support of those who can do the first quick checks at an early stage, then call us without hesitation and we will guide you wisely in the world of one of the most exciting sports in the world. A sport, MotoGP, still able to offer extraordinary opportunities and ROI figures that will make you smile.

The same goes, of course, in case you need to contact teams of Formula E (Discover more about Formula E Angency), Formula 1, MotoE, Moto2 and Moto3 and every team in general.

 

Riccardo Tafà
Riccardo nasce a Gulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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