By Riccardo Tafà| Posted September 2, 2024 | In Formula E
The Formula E, the world championship of electric single-seaters, continues to grow in popularity and importance. As Season 11, which will take place between 2024 and 2025, approaches, it is the perfect time to explore the race calendar and understand why becoming a partner in this championship could be a winning strategic move for companies.
Formula E season 11 features 17 races spread across 11 locations on 3 continents, offering an exciting mix of permanent and road circuits. Here is an overview of the key dates and locations:
Becoming a Formula E partner offers numerous strategic advantages for companies due to the championship’s emphasis on sustainability, innovation and technology.
Formula E is a pioneer in promoting electric mobility and sustainable technologies. The race cars are powered by electric motors and rechargeable batteries, positioning the championship as a leader in the fight against climate change. This focus on sustainability attracts companies that want to be associated with green and innovative values.
With races taking place in iconic cities around the world, Formula E offers an unparalleled platform for global visibility. Partners can benefit from significant exposure through international media coverage and direct engagement with fans in host cities.
Formula E offers unique marketing opportunities, ranging from creating digital campaigns to experiential events at circuits.
Sponsors can interact directly with fans in E-Villages, offering captivating and memorable experiences within the city’s territory, relying on a “captive” audience already in the area.
Compared to other motorsport leagues, Formula E sponsorship costs are relatively affordable. Sponsorship options range from basic to more comprehensive packages, allowing companies to choose the level of involvement that best suits their needs and budget.
Formula E collaborates with global brands such as ABB, Julius Bär and Hankook, which are at the forefront of promoting electric mobility and innovative technologies. These collaborations offer partners the opportunity to be associated with industry leaders and participate in joint initiatives.
Sponsoring a Formula E team has several advantages over the Formula 1, despite F1 being one of the most prestigious and followed sports in the world.
Formula E stands out for its commitment to environmental sustainability, an increasingly central issue for businesses and consumers. Races are held in city centers, facilitating access for fans and promoting an image of sustainability that can enhance the perception of the associated brand.
Sponsorship costs in Formula E are generally lower than in Formula 1, making it more affordable for companies wishing to join a top-level motorsport championship without investing substantial sums.
Formula E is a test bed for future technologies, especially in the field of electric mobility. Sponsoring a Formula E team allows companies to be associated with innovations that could become automotive standards, offering a competitive advantage in terms of image and brand perception.
Formula E races are held in cities around the world, allowing sponsors to reach diverse audiences and directly engage consumers in urban settings. This urban approach provides a unique opportunity to interact with fans in ways that are not possible at traditional Formula 1 circuits.
Formula E season 11 promises to be an exciting and innovative event, with races in some of the world’s most iconic cities.
For companies, becoming a partner in this championship is not only an opportunity to increase global visibility, but also to be associated with values of sustainability and innovation.
With a growing audience and a focus on cutting-edge technologies, Formula E provides an ideal platform for companies to position themselves as leaders in the future of sustainable mobility.
Sponsoring a Formula E team also offers specific advantages over Formula 1, making this a particularly attractive choice for future-oriented companies.
You can download the Formula E Calendar in PDF format at this link
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
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Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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Hi,
Just wanted to know sponsorship packages for the Jeddah Formula E event and if there is still an available opportunity to participate
Good afternoon Amjad and thank you for your message. I will send you a quick email.