One of the most common questions we receive from companies with primarily local or national markets is: “Can we sponsor a MotoGP team just for our home race?” The answer is yes — and in this article we explain how local, regional and single-event sponsorships actually work in motorsport.

The Weekend Sponsor: One-Shot Deals in MotoGP

Several MotoGP teams accept “one-shot” sponsorship deals — partnerships limited to a single Grand Prix. In this format, the company’s brand appears on the bikes, riders’ suits, team trucks and communication materials only during the chosen race weekend.

In 2024, this model gained further popularity with the expansion of the MotoGP calendar into new markets — from the Indonesian GP (Lombok) to the Thai GP (Buriram) — opening opportunities for local brands that could not sustain a season-long contract but want to ride the excitement of their home race. A single MotoGP race day reaches an average of 800,000–1,000,000 spectators trackside, plus global television coverage in over 200 countries.

Regional Sponsorship: Invest Where Your Audience Is

Regional sponsorship packages allow companies to acquire marketing rights — logo placement, image rights, hospitality and digital assets — with two fundamental constraints.

Territorial limitation: visibility rights are valid exclusively in certain countries or geographic areas. An Italian brand, for example, can obtain visibility only in the Italian market, activating local campaigns without having to cover the costs of a global campaign.

Non-exclusive product category at global level: the product category can be shared with other brands as long as they do not operate in the same geographic area. An Italian and a German automotive components manufacturer can therefore sponsor the same team in different markets, without any exclusivity conflict.

This model is particularly effective for mid-market companies operating in one or two countries that want to concentrate their communication budget where their real audience is, avoiding the dispersion of a global campaign.

Temporary Sponsorship: When Timing Is Everything

The most flexible variant combines geographic and time limitations: this is temporary sponsorship, active only during a specific event. This format is particularly suited to regional product launches, seasonal promotional campaigns or corporate events that coincide with a Grand Prix.

A concrete example: an energy drink company launching a new product in the Iberian market can be the team’s “title sponsor” for the Catalan or Aragonese GP, rebranding the bike livery and achieving massive visibility at the exact moment the product hits Spanish shelves. In 2025, the two Iberian GPs totalled over 300,000 trackside spectators between the two events, with a combined television audience of tens of millions in Spain and Latin America.

How Much Do These Formats Cost?

One-shot and regional sponsorships start at significantly lower budgets than seasonal contracts. In MotoGP, a deal for a single Grand Prix with visibility on bike and suit can start from €50,000–€150,000, depending on the team, logo position and the activation package included. A regional package for the full season, limited to one or two markets, typically sits between €200,000 and €600,000.

These are accessible figures for companies with turnovers between €10 million and €100 million that want to test the motorsport world before committing to a multi-year contract.

Why Choose Race or Local Sponsorship?

Local focus: communication is concentrated exactly where your customers are, maximising local return on investment.

Controlled budget: you access MotoGP’s audience without bearing the full cost of a seasonal contract.

Strategic flexibility: you choose the timing, country and scope of the deal according to your commercial strategy and event calendar.

Test before scaling: it is the most effective way to measure the impact of motorsport sponsorship on your brand before evaluating a more structured investment.

How to Get Started

RTR Sports Marketing has been supporting companies of all sizes for over 30 years in structuring sponsorship deals in MotoGP, Formula 1, WSBK and other motorsport championships. Whether your goal is a single race, a regional season or a multi-year agreement, we can identify the format best suited to your market and budget.