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MotoGP 2023: The Pinnacle of Motorcycle Racing Unveils Exciting Developments
By Riccardo Tafà| Posted January 1, 2023 | In MotoGP
By Riccardo Tafà| Posted January 1, 2023 | In MotoGP
MotoGP 2023: The Pinnacle of Motorcycle Racing Unveils Exciting Developments
The exhilarating atmosphere of MotoGP is more charged than ever as we enter the 2023 season. The racing paddock is buzzing with new reveals, from freshly minted partnerships and liveries to strategic sponsorships and tactical changes.
Ducati Lenovo And Monster Energy: A Power-Infused Alliance
Renowned for its impressive fleet, Ducati Lenovo has joined forces with the energy drink titan Monster Energy in 2023. This strategic alliance blends the epitome of Italian engineering prowess with a brand synonymous with adrenaline-pumping action. The outcome? An intriguing interplay of power and performance that promises high-octane action on the tarmac.
Red Bull KTM’s Shift to Mobil1: A New Chapter
Red Bull KTM has ushered in a new era with Mobil1 at the helm. The partnership, which replaces the previous affiliation with Motorex, is a significant milestone in the team’s continuous pursuit of performance enhancements. As a team that continually strives for speed and precision, Red Bull KTM’s switch to Mobil1 is indicative of an ambitious future.
Aprilia Racing Welcomes Carear and BS Battery
In a move signaling strategic growth, Aprilia Racing is proud to introduce Carear and BS Battery as their new sponsors. These sponsorships represent an exciting development, potentially contributing valuable resources to Aprilia Racing’s relentless pursuit of podium finishes.
Pramac’s Partnership with Prima Assicurazioni: A New Alliance
Pramac has secured a new main sponsor for 2023, welcoming Prima Assicurazioni onboard. This partnership manifests Pramac’s progressive attitude and commitment to continuously improving their competitive edge in the MotoGP arena.
Yamaha: Consistent Colors, New Sponsor
Unveiling a fresh alliance without altering their iconic color scheme, Yamaha embraces 2023 with the announcement of their new sponsor, Beta. This fusion of old and new underlines Yamaha’s commitment to preserving their rich legacy while fostering innovative partnerships.
Gresini Racing Team: Bold Colors, Bright Future
Making a splash with a new color scheme, Gresini Racing Team‘s 2023 livery leans heavily on bold red hues. Coupled with new sponsors Modula Case System and Estrella Galicia, the team’s fresh look mirrors their robust ambition to carve out a dominant presence in MotoGP.
Mooney VR46 Racing Team: Glossy Black Glamour
Mooney VR46 Racing Team has turned heads with a stylish glossy black livery for 2023. With SisalTipster and Barracuda as new partners, the team combines a sleek aesthetic with solid support, setting the stage for a thrilling season.
Repsol Honda Team: Classic Design, Fresh Changes
Repsol Honda Team continues to pay homage to their enduring legacy, retaining their classic design for 2023. However, subtle changes in exhaust suppliers and wheel color indicate a forward-thinking approach to evolution.
LCR Honda Team: Steady Progress, New Sponsorship
LCR Honda Team has kept their changes minimal, but not insignificant, adding Estrella Galicia to their list of sponsors. The inclusion of Estrella Galicia is directly linked to Alex Rins’ signing, demonstrating a strategic alignment of brand and talent.
RNF MotoGP Racing: A Fresh Start
RNF MotoGP Racing has switched gears, both literally and metaphorically, by moving to Aprilia. This crucial switch is bolstered by new sponsorships from Cryptodata and Sterilgarda, ushering in a promising new chapter for the team.
Gas Gas: A Rebrand To Align with KTM
Finally, the GASGAS Factory Racing Tech3 Team has revamped its image. By rebranding as Gas Gas, they align with KTM’s strategic approach to brand positioning. This move signifies an integral part of their quest for a distinct identity within the MotoGP landscape.
As the MotoGP 2023 season unfolds, we’ll be treated to an unrivaled spectacle of speed, precision, and heart-stopping action, amplified by these strategic changes and new partnerships. These teams, armed with their new alliances, liveries, and strategic sponsorships, are all set to set the tarmac on fire. It’s not just about the thrill of the race; it’s about the thrill of evolution, innovation, and the relentless pursuit of excellence. Stay tuned for a season that promises to be one for the history books.
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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