In MotoGP, MotoGP

The exhilarating atmosphere of MotoGP is more charged than ever as we enter the 2023 season. The racing paddock is buzzing with new reveals, from freshly minted partnerships and liveries to strategic sponsorships and tactical changes.

Ducati Lenovo And Monster Energy: A Power-Infused Alliance

Renowned for its impressive fleet, Ducati Lenovo has joined forces with the energy drink titan Monster Energy in 2023. This strategic alliance blends the epitome of Italian engineering prowess with a brand synonymous with adrenaline-pumping action. The outcome? An intriguing interplay of power and performance that promises high-octane action on the tarmac.


Red Bull KTM’s Shift to Mobil1: A New Chapter

Red Bull KTM has ushered in a new era with Mobil1 at the helm. The partnership, which replaces the previous affiliation with Motorex, is a significant milestone in the team’s continuous pursuit of performance enhancements. As a team that continually strives for speed and precision, Red Bull KTM’s switch to Mobil1 is indicative of an ambitious future.

Aprilia Racing Welcomes Carear and BS Battery

In a move signaling strategic growth, Aprilia Racing is proud to introduce Carear and BS Battery as their new sponsors. These sponsorships represent an exciting development, potentially contributing valuable resources to Aprilia Racing’s relentless pursuit of podium finishes.

Pramac’s Partnership with Prima Assicurazioni: A New Alliance

Pramac has secured a new main sponsor for 2023, welcoming Prima Assicurazioni onboard. This partnership manifests Pramac’s progressive attitude and commitment to continuously improving their competitive edge in the MotoGP arena.


Yamaha: Consistent Colors, New Sponsor

Unveiling a fresh alliance without altering their iconic color scheme, Yamaha embraces 2023 with the announcement of their new sponsor, Beta. This fusion of old and new underlines Yamaha’s commitment to preserving their rich legacy while fostering innovative partnerships.

Gresini Racing Team: Bold Colors, Bright Future

Making a splash with a new color scheme, Gresini Racing Team‘s 2023 livery leans heavily on bold red hues. Coupled with new sponsors Modula Case System and Estrella Galicia, the team’s fresh look mirrors their robust ambition to carve out a dominant presence in MotoGP.

Mooney VR46 Racing Team: Glossy Black Glamour

Mooney VR46 Racing Team has turned heads with a stylish glossy black livery for 2023. With SisalTipster and Barracuda as new partners, the team combines a sleek aesthetic with solid support, setting the stage for a thrilling season.

Repsol Honda Team: Classic Design, Fresh Changes

Repsol Honda Team continues to pay homage to their enduring legacy, retaining their classic design for 2023. However, subtle changes in exhaust suppliers and wheel color indicate a forward-thinking approach to evolution.


LCR Honda Team: Steady Progress, New Sponsorship

LCR Honda Team has kept their changes minimal, but not insignificant, adding Estrella Galicia to their list of sponsors. The inclusion of Estrella Galicia is directly linked to Alex Rins’ signing, demonstrating a strategic alignment of brand and talent.

RNF MotoGP Racing: A Fresh Start

RNF MotoGP Racing has switched gears, both literally and metaphorically, by moving to Aprilia. This crucial switch is bolstered by new sponsorships from Cryptodata and Sterilgarda, ushering in a promising new chapter for the team.

Gas Gas: A Rebrand To Align with KTM

Finally, the GASGAS Factory Racing Tech3 Team has revamped its image. By rebranding as Gas Gas, they align with KTM’s strategic approach to brand positioning. This move signifies an integral part of their quest for a distinct identity within the MotoGP landscape.

As the MotoGP 2023 season unfolds, we’ll be treated to an unrivaled spectacle of speed, precision, and heart-stopping action, amplified by these strategic changes and new partnerships. These teams, armed with their new alliances, liveries, and strategic sponsorships, are all set to set the tarmac on fire. It’s not just about the thrill of the race; it’s about the thrill of evolution, innovation, and the relentless pursuit of excellence. Stay tuned for a season that promises to be one for the history books.

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Riccardo Tafà
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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