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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted August 6, 2017 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP‘s Maverick Viñales rode his Yamaha YZR-M1 to a hard-fought third place at the Automotodrom Brno, in a race that saw the entire MotoGP field swap bikes. Teammate Valentino Rossi had his work cut out for him after he rejoined the track in 14th place, but showed his pure determination as he secured fourth.
Movistar Yamaha MotoGP rider Maverick Viñales turned a difficult weekend around with a superb performance today at the Monster Energy Grand Prix České republiky, working his way up to third place in a thrilling flag-to-flag race. Teammate Valentino Rossi was leading the race in the early stages and also put up a strong fight after swapping bikes, to ultimately cross the line in fourth place.
Starting the race from seventh on the grid, Viñales slotted into sixth position after the first corner. He followed his teammate past Dani Pedrosa to fifth on the opening lap, but it soon became clear the track was too dry for the wet tyres to last.
The Yamaha rider quickly headed into the pits after lap 4 to switch bikes. Back on track in 13th place, he quickly got back into the groove and gained positions as other riders came in to change bikes a lap later. He soon circulated in eleventh place and was on the move with 17 laps to go. Putting his head down, he rode a superb race. The Spaniard carried a strong pace over the next nine laps and climbed up to third, dropping a personal best on lap 16, followed by a fastest race lap of 1‘57.052s. However, he was unable to close the gap to the front riders and crossed the line in third place, 18.135s from first.
Rossi had a decent start from second position, in what was declared a wet race, taking fifth place after the initial run up to the first corner. He quickly picked up a place on the opening lap and started chasing the top-3. The Doctor was flying on his second lap, passing Andrea Dovizioso and Marc Marquez as the sun broke through the clouds.
With 20 laps ahead of him, the Italian found himself in second place, with a 1.4s gap to Jorge Lorenzo. Riding faster than anyone on track, he closed right up and took over at the front on lap 4, but had to come in to change bikes a lap later. The nine-time World Champion rejoined the pack in 14th place. Over the next 17 laps he was the star of the race, cutting through the field like a knife through butter to ultimately secure fourth position, finishing just off the podium, 20.466s from the front.
Today’s race results see Viñales hold second place in the standings, 14 points from first and eight points ahead of Rossi, who holds fourth in the championship. Yamaha retains the lead in the Constructor‘s rankings, by nine points, while the Movistar Yamaha MotoGP Team currently lies in second place in the Team‘s classification, five points from the lead.
The MotoGP paddock will now move on to Spielberg, Austria, for the Motorrad Grand Prix von Österreich, held at the Red Bull Ring next weekend.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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