Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
MotoGP: LCR Honda, Crutchlow conclude positive test in Austria
By Emanuele Venturoli| Posted July 20, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted July 20, 2016 | In MotoGP, Motor Racing, Motorsports
MotoGP: LCR Honda, Crutchlow conclude positive test in Austria
Cal Crutchlow made a positive impression during the 2day of testing session at the new MotoGP venue in Austria. The circuit in Spielberg will host the next round of the World Championship and the LCR Honda rider got to grips with the unfamiliar lay-out.
Crutchlow put in a total of 86 laps in two days action as he gathered valuable data not only for his own team, but also for Honda whose factory outfit were not present at the test. Indeed, the Briton – who decided to leave the session nearly two hours before the scheduled finish – was leading the standings for a large part of the afternoon after posting a fastest lap of 1’24.455.
That time was eclipsed towards the end of the day and Crutchlow would eventually end up in tenth position overall, with Ducati rider Andrea Iannone topping the timesheets.
#35 Cal Crutchlow, 1’24.455 (10th today – 11th overall)
“We are in good spirits coming here from the podium at the Sachsenring. Today was ok, we’re happy enough with our progress during the course of the test. We got through everything we needed to test for Honda and also our team.
“We worked in a positive way and I was pleasantly surprised with the lap times we were posting and the time of day we were doing them. In the end we have to try and improve for the race weekend here, but we are satisfied at having covered everything we needed to.
“We’re set to have a few weeks off with the summer break now and I look forward to coming back to the Austria race in three weeks’ time.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read More
February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in[...]
Read More
January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
April 14, 2025
MotoGP and brand tech: why technology loves speed
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
Read More
April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
Read More
April 4, 2025
Prime Video Sponsors Kyle Larson’s “Double” Ambition
Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of a[...]
Read More