Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted April 10, 2016 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP rider Jorge Lorenzo delivered a brilliant ride yesterday to stay ahead of the main pack and hold on to second place on the podium for the Grand Prix of the Americas. Teammate Valentino Rossi had a difficult start with a slipping clutch but recovered to chase the front pack until losing the front at turn two of lap three, ending his Texas adventure.
Movistar Yamaha MotoGP‘s Jorge Lorenzo delivered a superb performance to secure second on the podium in the Grand Prix of the Americas at the COTA circuit in Texas.
A typical start for the Spaniard saw him grab the holeshot from second on the grid and lead into the first corner. The high pace at the front left him running wide for a couple of corners as the race found a rhythm, dropping as low as fourth before quickly recovering to third to begin hunting Andrea Dovizioso in second place.
With 17 laps to go he was able to make his move up into second but was unable to match the race leader‘s speed. The seasoned GP rider then rode an intelligent race, carefully increasing the gap to third behind him to over 10 seconds at the line for 20 valuable championship points.
Valentino Rossi was disappointed to exit the Texas GP early after finding arguably his best for yet at COTA. A slipping clutch from the start grid complicated his progress for the first few laps, but the nine-time champion was coming back strongly on lap three and beginning to close the gap to those in front. Rossi was battling between fifth and sixth position when he lost the front on turn two with 19 laps to go, ending his Texas adventure.
The race results see Lorenzo move up from fourth into second place in the championship standings on 45 points, with teammate Rossi dropping one place to third and remaining on 33 points.
The MotoGP Championship now heads to Jerez in Spain for the first European Grand Prix of the year on 24th April.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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