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MotoGP: Marquez takes 2nd victory to complete perfect Sachsenring weekend
By Riccardo Tafà| Posted July 12, 2015 | In MotoGP, Motor Racing, Motorsports
By Riccardo Tafà| Posted July 12, 2015 | In MotoGP, Motor Racing, Motorsports
MotoGP: Marquez takes 2nd victory to complete perfect Sachsenring weekend
After a series of bad luck, current world champ Marc Márquez took his second victory this season at the Sachsenring Circuit in Germany. The Repsol Honda showed a strong performance all weekend and grabbed Pole Position in saturday’s qualifying in front of his teammate Dani Pedrosa and Movistar Yamaha’s Jorge Lorenzo.
Lorenzo knew, that the only way to beat Márquez was to get a good start and run off as fast as possible. The spaniard did so, but couldn’t get away from his pursuers. Márquez came constantly closer and overtook the Yamaha rider soon. His teammate Valentino Rossi joined in the fight shortly after, first overtaking Pedrosa, who by then fell back to fourth place and then Lorenzo, who battled hard to not let his teammate pass.
In the end, as so often, Rossi prevailed. The Doctor set off to catch Márquez, who surely benefited from the fight between the teammates.
For the whole race, it was impossible for anyone to get up to him. Only behind the world champion things changed. Pedrosa first overtook Lorenzo, then put some pressure on Rossi, to which the italian had to give in after some immense battle and harsh overtaking.
Now both Repsol Hondas leaded the race with both Factory Yamahas following them. Just in that order the riders crossed the line after 30 laps to go. Márquez as winner, Pedrosa as second and Valentino Rossi completing the podium. Jorge Lorenzo crossed the line as fourth, with Ducati rider Andrea Iannone behind him, who leaded a somewhat lonesome race with a distance of 10,86 seconds to Lorenzo and 2,43 seconds to his pursuer Bradley Smith (Tech3 Yamaha).
Smith finished the race as sixth, after LCR Honda pilot Cal Crutchlow tried to build up some pressure on Smith. In the end, things didn’t turn in Crutchlow’s favour, so the brit still got away with a seventh position. Smith’s teammate Pol Espargaró followed them with a distance of almost five seconds and therefore was listed as eighth.
With a gap not as huge as several other ones in this race, Pramac Ducati rider Danilo Petrucci crossed the finish line behind the Tech3 pilot. Espargarós older brother Aleix completed the Top Ten for the Ecstar Suzuki Team.
Alongside Marc VdS rider Scott Redding, who crashed out of the race during the first lap, also Ducati’s Andrea Dovizioso, Claudio Corti, who replaced the injured Stefan Bradl for the Forward Racing Team, Mike Di Meglio (Avintia) and Hiroshi Aoyama, who replaced the as well injured Karel Abraham for the AB Motoracing Team couldn’t end the German Grand Prix.
The next round of MotoGP will take place after the summer break at, friday, 7th of August at the Indianapolis Motor Speedway in Indianapolis, USA.
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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