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MotoGP: Rabat to move up to MotoGP with Marc VDS
By Emanuele Venturoli| Posted September 30, 2015 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted September 30, 2015 | In MotoGP, Motor Racing, Motorsports
MotoGP: Rabat to move up to MotoGP with Marc VDS
Gosselies, Belgium – 1 October 2015: Team Estrella Galicia 0,0 Marc VDS are pleased to announce that they have reached an agreement with Tito Rabat that will see the reigning Moto2 World Champion contest the 2016 MotoGP World Championship aboard the team’s factory Honda RC213V.
Promotion to the premier class is a fitting reward for the 26-year-old Spaniard, who brought Team Estrella Galicia 0,0 Marc VDS their first World Championship title after a recording breaking 2014 season. Rabat dominated in Moto2 that year, scoring more points than any other rider in the 67-year history of the intermediate class and taking seven wins and 14 podium finishes on his way to the world title.
It is this record, and his commitment to the Estrella Galicia 0,0 backed development project in which the team play a major part, that made Rabat the obvious choice to succeed Scott Redding as the team’s MotoGP rider for the 2016 season.
Rabat is looking forward to the new challenge, having tested the team’s factory Honda RC213V at Motorland Aragon after the Grand Prix at the same circuit. The Team Estrella Galicia 0,0 Marc VDS rider completed 60 laps and was immediately impressed by both the power and potential of Honda’s MotoGP machine.
Testing for the 2016 MotoGP World Championship will start in earnest immediately after the Grand Prix of Valencia, but Rabat’s focus now is on the last four races of this season and the fight to keep his championship hopes alive after winning last time out in Aragon.
Tito Rabat:
“The objective of my life was to, first of all, arrive to MotoGP and then to make results in the premier class. This is the first step and for that I would like to thank Marc van der Straten, the team and Estrella Galicia for this chance and their confidence in me. I know stepping up to MotoGP on the factory Honda RC213V isn’t going to be easy, but I have all the winter to prepare, to make sure I’m strong and ready for preseason testing. It’s going to be a steep learning curve, but the goal will be to improve step by step so that we’re ready for the first race in Qatar.”
“The test at Aragon aboard the factory Honda RC213V was an incredible experience. The first time you ride this bike you just aren’t prepared for it. There is so much speed, so hard acceleration and the corners arrive far too early! To be honest, it was the best experience you can have on a bike. Once I’d adapted to the speed, the power and the carbon brakes I was able to understand a little more how the bike works and go a little faster. I would like to have ridden for longer but, unfortunately, they wanted to close the track!”
Marc van der Straten:
“I am happy to see Tito step up to race our MotoGP bike next season. His approach to racing, his work ethic and his determination to succeed are the same attributes on which our team was built. It is fitting that we should have a rider such as Tito in the premier class to act as the perfect role model for the younger riders making their way through our development program. To race at the very top level is never easy, but Tito has shown that he has the ability to adapt rapidly and his commitment to this project is absolute. I am confident he will do us proud next season.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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