Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted June 17, 2018 | In MotoGP, Motor Racing
Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Teammate Maverick Viñales endured a tough start at the Circuit de Barcelona-Catalunya. He placed mid-pack after the start but made up positions in the second half of the race to take sixth place crossing the finish line.
Rossi had a good start from seventh on the grid and stormed to fifth going into Turn 1. One lap in, he passed Andrea Iannone and was in pursuit of the three-rider front group. He wasn’t quite able to match their pace at the early stages, but kept piling on the pressure, making sure he never lost touch.
With Andrea Dovizioso crashing out in lap 9, the Doctor moved up to third place. With a 3.5s gap to the leaders and over 2.5s to the rider behind him, the remaining 15 laps were a lonely ride for the Italian. He focused on maintaining the advantage and secured his third consecutive third-place finish, with a 6.098s margin to first.
Viñales had trouble getting away from fourth place on the starting grid and fell back to tenth position. He passed Bradley Smith on lap 4, and after Dovizioso crashed out the Spaniard soon overtook Iannone. He moved up to seventh and got into a battle with fellow Yamaha rider Johann Zarco. He had to let the Monster Yamaha Tech3 rider through, but cleverly stayed on his tail.
The pair started to produce multiple personal best laps and together overtook Danilo Petrucci on lap 14. Viñales was up for the fight and fired in his first attack on Zarco with 10 laps to go, but was unsuccessful. Seven laps later he put in a second attempt and grabbed sixth place. He was on a good rhythm and threatening Dani Pedrosa in fifth, but came just short. He took the chequered flag in sixth position, 10.798s from the leader.
Rossi‘s third place keeps him in second position in the championship standings with 88 points, 11 points ahead of teammate Viñales, who remains in third position. Yamaha moved down to third place in the Constructor Championship, with a 26-point margin to first, while the Movistar Yamaha MotoGP Team remain in first position in the team standings and now have a 10-point gap to the second team.
MotoGP will be back on the Montmeló track tomorrow for a one-day test. After that they will return to action for the Motul TT Assen round, held at the TT Circuit Assen from June 29th – July 1st.
Yesterday, after the practice sessions, I saw that my rivals were a bit faster than I was. I was very close to the second group, but this morning we improved the settings with my team, together with Silvano, and then I had better turning and could go a bit faster. After that I wasn‘t far off, but unfortunately just not close enough. Later Dovi made a mistake and I arrived on the podium. I‘m happy because last year at this race track we struggled a lot – it was a disaster – while this year I was able to keep up the pace until the last lap, in a good way. These are also important points for the championship, because I’ve gained a small advantage to defend second place and we have to continue like this.
I had a lot of trouble in the first laps, especially at the start, I seem to be the only Yamaha to have problems, I really don’t understand it. I need to have the possibility to start well and then, for sure, it’s going to be another race. When I’m alone on the track I can do the same rhythm as Jorge and Marc. We need to keep working, stay focused on our side, to be strong. It’s difficult right now, but we’ll keep pushing. I know that when the bike is good I’m there at the front, that’s why I’m calm.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 6, 2025
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
Read MoreMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreFebruary 3, 2025
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 8, 2025
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
Read MoreMay 8, 2025
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
Read MoreMay 8, 2025
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
Read More