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MotoGP: Valentino Rossi visits Indonesia for Yamaha Meeting
By Emanuele Venturoli| Posted January 26, 2016 | In Bikes, MotoGP, Motor Racing
By Emanuele Venturoli| Posted January 26, 2016 | In Bikes, MotoGP, Motor Racing
MotoGP: Valentino Rossi visits Indonesia for Yamaha Meeting
Today Movistar Yamaha MotoGP’s Valentino Rossi was honoured for his major achievements as the face of Grand Prix racing during his appearance as a special guest of Yamaha Indonesia Motor Manufacturer (YIMM) at the annual ‘Owner Dealer Business Meeting’ (ODBM) held at The Mulia Resort in Bali.
The ODBM is a major event, organised by YIMM, which is attended by dealer owners, Yamaha Motor Co,. Ltd. and YIMM’s management, as well as 500 guests. This year the event was hosted by Mr. Yoshihiro Hidaka, Executive Officer of Yamaha Motor Co. Ltd. and Executive General Manager of 1st and 2nd Business Unit, Motorcycle Business Operations; Mr. Minoru Morimoto, President Director and CEO of YIMM and Mr.Dyonisius Beti, Executive Vice President Director of YIMM.
The meeting also set the scene for various exclusive premieres, such as the revealing of the Yamaha Fino 125cc, the Yamaha Aerox 125cc and the Yamaha Xabre 150cc. Rossi attended the press launch of the above-mentioned brand-new models, in the presence of nearly 100 journalists from all over Indonesia, before posing for YIMM new TV campaigns.
This trip marks Rossi’s second ever visit to Bali. Upon arrival at Indonesia’s beautiful island on Monday 25th in the afternoon, the nine-time World Champion was immediately struck by the Indonesian fans’ support and media’s ever increasing passion for motorsport, making his visit all the more rewarding.
He will stay in Indonesia for a few more days before heading to the Sepang International Circuit, in Malaysia, to kick off the 2016 season with the first three-day Official MotoGP test of the year.
VALENTINO ROSSI
“It’s my third time in Indonesia, the second time in Bali and coming here always delivers surprises and emotions. Not only Bali is a beautiful place, where I’d love to spend some time off, but I am always amazed by the welcome Indonesian fans are capable of. Already at the terminal, I met hundreds of people waiting for me and they escorted us on the way to the hotel. Last time I was here was in 2013 and the passion for MotoGP has definitely not decreased! Indeed it seems the number of fans doubles each year. This is definitely a place MotoGP should come to in the future, as a special thanks to all the fans who followed and watched MotoGP only on TV so far. From a business point of view, Indonesia is a market that is pretty distant from the ones we are used to, in Europe. The sales volume makes Indonesia the leading market for Yamaha, so we have more than one reason to pay a tribute to our friends here by visiting them every time our schedule allows it. Most of these fans will also come to Sepang, in one week, to attend the forthcoming MotoGP test. I look forward to seeing them in Malaysia and pay them back with a strong start to the official season.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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