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Sepang MotoGP: Yamaha score double podium in soaked Sepang
By Emanuele Venturoli| Posted October 30, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted October 30, 2016 | In MotoGP, Motor Racing, Motorsports
Sepang MotoGP: Yamaha score double podium in soaked Sepang
Sepang MotoGP 2016 results
Grand Prix Malaysia: Heavy rain saw the start of the Malaysian Motorcycle Grand Prix delayed and the race distance reduced to 19 laps, but the more than 95,000 attendees still got plenty of thrilling racing action. Movistar Yamaha MotoGP riders Valentino Rossi and Jorge Lorenzo fought hard during the race to take second and third, their fifth double podium of the season.
Valentino Rossi had dropped two places from his position on the starting grid as the 21 MotoGP riders stormed out of the gates.
As a result he went into the first corner in fourth, but quickly worked his way to the front over the next couple of turns. Rossi swiftly gained the lead and tried to break away but he was soon joined by Andrea Iannone. The following 11 laps were a consistent tug of war for the lead in the race between the two Italians.
The Doctor used the nimble character of the Yamaha to the fullest in the twisty sections of the Sepang circuit. With 12 laps remaining Iannone made his first attempt to take off at the front, but Rossi didn‘t let him escape and upped his pace further to close the gap within two laps, with Andrea Dovizioso in tow.
Studying his rival‘s riding, Rossi timed his attack to perfection. He wrestled his way past Iannone, followed by Dovizioso, and set a provisional fastest lap while the rivals behind him lost time battling each other. With five laps to go, as the track started to dry, Rossi suffered a problem on the right side of his front tyre. As a result he went wide in turn one, allowing Dovizioso through and after having experienced two moments the Doctor decided to bring his YZR-M1 over the line in second place, 3.115s behind the leader.
Teammate Lorenzo took the holeshot from pole on the wet track, but wasn‘t able to hold off an aggressive move from Marc Marquez and Iannone a few corners later, that saw him being relegated to sixth at the end of the first lap. The Mallorcan moved up one place at the start of lap three when Aleix Espargaró went wide and then took up the pursuit of Marquez who was a little more than a second ahead of him.
Lorenzo set a provisional fastest lap, but lost time and a place due to a scrap with Cal Crutchlow. Lorenzo decided to follow the Briton to the leading group and then found an impressive race pace but was unable to match the front runners. He had a lonely ride to the podium as Crutchlow, Marquez and Iannone all crashed in the later stages of the race, allowing him to grab a solid third place, finishing 11.924s from the front.
Rossi‘s second place earns him 20 points and leaves him second in the championship standings with 236 points. Lorenzo‘s performance sees him take 16 points and places him third in the rankings on 208 points, trailing by 28 points, making Rossi the 2016 MotoGP Vice Champion.
The MotoGP paddock heads back to Spain now for the last round of the season in Valencia in two weeks‘ time.
Are you looking for MotoGP Sepang Result? Click here!
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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