Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 8, 2014 | In Basketball, MotoGP, NBA
As the NBA playoffs continue to heat up, let us take a look at each series being played.
Eastern Conference
Miami Heat vs Brooklyn Nets (Miami Leads Series 2-0)
What We Have Seen So Far:
Miami is proving that the four straight regular season wins that Brooklyn had on them were all fluke. In the first two games, the Heat has asserted control on both ends of the floor, limiting the Nets to an average of 44.7% on two point field goals and 37.5% beyond the arc, while shooting a very decent 53.5% in the perimeter and 45% on the three point area. The Nets looks tired after battling out the gritty Toronto Raptors for 7 games before getting out a road win. The well-rested Miami has proven time and again that they are still the team to beat in the playoffs, as they continue to defend their championship.
It would be interesting to see the adjustments that Nets coach Jason Kidd would bring once the game goes to their home court back in Brooklyn. Veterans Deron Williams, Paul Pierce and Kevin Garnett needs to step up their game, especially after a dreaded performance in Game 2. If the trend continues, we are likely to see a very quick exit for Brooklyn Nets.
Washington Wizards vs Indiana Pacers (Series Tied 1-1)
What We Have Seen So Far:
The Wizards continue to put in surprises as they took home court advantage by winning the first game of this series on Indiana’s turf. Bradley Beal continues to mature, providing potent offence that stifles Indiana’s perimeter defense. The Wizards’ balanced scoring is also providing the team a lot of options, making Indiana’s defense work out doubly hard to cover them.
For the Pacers to regain control of the series, Roy Hibbert needs to have another explosive game to provide their perimeter offense to have some room and get the best shots on the court. The Wizards knows that they can win the series by playing their game and continue stifling the Pacers defense on the other end of the floor. Game three would be an exciting preview to see which team would step up.
Western Conference
Oklahoma City Thunder vs Los Angeles Clippers (Series Tied 1-1)
What We Have Seen So Far:
This series has been an entertaining one, providing a lot of sparks in both offensive and defensive ends of the court. The Clippers took game 1 after an amazing performance from Chris Paul and Blake Griffin adding the inspired play from the Clippers bench. The Thunders took game 2 with both Kevin Durant and Russell Westbrook providing the performance that carried them to second place in the West.
The Clippers will continue to ride on CP3’s playmaking ability, while trying to contain the primary offensive weapons of Oklahoma City. Such a daunting task, especially considering that it is very difficult to stop Kevin Durant who was recently crowned the regular season MVP. Russell Westbrook would still continue to find means to obliterate the Clippers defense with his physical play and perimeter shooting. Expect a wild game three as each team tries to wrestle control of the series.
San Antonio Spurs vs Portland Trailblazers (San Antonio Leads Series 2-0)
What We Have Seen So Far:
This series has been one-sided so far, with San Antonio taking control of the series dominating the Trailblazers. Tony Parker has been unstoppable, scoring at will. Tim Duncan’s minutes may be limited but that doesn’t stop him from being effective and contributing to his team’s drive towards the championship. Ditto with Ginobili who seems to have been re-invigorated with brilliant playmaking off the bench. But the real factor here is the brilliant play from Kawhi Leonard, who has stepped up his offense while providing intense defensive effort. Portland needs to have their other players step up if they want to make this a series. Lamarcus Aldridge and Damian Lillard has been continuing their brilliant plays but both of them cannot handle the load alone. San Antonio knows that they are in good control of the series and unless Portland steps up their game, this series may soon be over.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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