By Riccardo Tafà| Posted November 1, 2024 | In MotoGP
By Riccardo Tafà| Posted November 1, 2024 | In MotoGP
MotoGP is not only synonymous with adrenaline and speed. This prestigious championship provides an exclusive platform for brands that aim to promote innovation and differentiate themselves from their competitors .
As the 2025 season approaches, MotoGP presents itself not only as an exciting racing series, but as a powerful communication tool for brands that want to leverage the marriage of cutting-edge technology and sustainability, reaching a global audience of fans.
Those looking for a sports sponsorship opportunity in 2025 will find in MotoGP a unique combination of digital engagement, experiential marketing and extraordinary fan loyalty.
Exploring the possibilities offered by MotoGP can be useful for those companies that want to increase their visibility and make a lasting impact.
MotoGP boasts a global audience spanning Europe, Asia and the Americas, and offers brands the opportunity to engage millions of passionate fans.
These fans demonstrate extraordinary loyalty not only to the discipline but also to the brands that support it, creating a bond of trust and mutual respect. MotoGP therefore represents a unique and global visibility opportunity for companies, enabling them to build meaningful relationships based on authenticity and shared values.
Having a partnership in MotoGP, whether it is with the Teams or directly with the Championship, means establishing an emotional and meaningful connection with a community that goes beyond simple sports participation: MotoGP fans are loyal, passionate and ready to actively support the brands that decide to support their sport.
This level of loyalty and involvement makes MotoGP a particularly beneficial platform for brands wishing to consolidate their image and visibility internationally.
The MotoGP world championship is the ideal place to launch novel advertising initiatives capable of attracting the attention of a technologically sophisticated audience.
MotoGP’s constant pursuit of technological innovation gives brands a platform on which to present cutting-edge solutions aligned with the ethos of the championship.
MotoGP is one of the few sports where brands can use innovative technologies, such as augmented reality and immersive digital experiences, to capture audiences in ways that transcend the limitations of traditional advertising. This dynamic environment allows for real-time interaction, which enables brands to personalize messages through live data and analytics.
One example in this area is brand engagement through MotoGP Fan Experiences: through digital partnerships, brands can offer interactive, digital experiences that bring audiences closer to the races in previously unimaginable ways, such as live Q&As, real-time streaming sessions, and virtual reality content that transforms traditional interaction. MotoGP’s advertising potential also allows brands to experiment with cross-cultural marketing strategies, ensuring broad and diverse resonance across international markets.
MotoGP’s approach toward progress and sustainability makes it an ideal partner for forward-thinking companies that seek to align with values such as innovation and respect for the environment by having genuine involvement.
The championship is positioned as a leader in sustainable motorsport and is a major partner for environmentally conscious brands. Through substantial investments in biofuels and emission reduction strategies, the sport is moving toward a greener, more sustainable future.
For brands committed to sustainability, MotoGP represents a unique opportunity to strengthen their image and respond to the growing demand for green practices.
Sustainability initiatives by Championships, Circuits, and participants allow brands to showcase their green activities, providing strong visibility and positioning themselves as leaders in sustainable innovation.
Alignment with sustainability is also a central theme for fans, who appreciate support from companies that share values such as respect for the environment and social responsibility. For example, brands that partner with MotoGP can collaborate in environmental awareness campaigns, underscoring their commitment in a credible and authentic way. MotoGP thus provides a platform to convey clear corporate values, moving ever closer to the expectations of a more conscious and attentive public.
MotoGP is synonymous with technological excellence, making it the perfect stage for brands to showcase their expertise in the Hi Tech sector. MotoGP’s focus on engineering and data analysis fosters an ideal environment for highlighting brand innovations. Collaborating with MotoGP allows brands to underscore their commitment to progress and innovation, reflecting the quest for perfection inherent in racing. Synergies between the MotoGP organizer, the Manufacturers, and leaders in the technology industry generate revolutionary advances, solidifying the brands’ image as pioneers in the industry.
MotoGP provides an ideal context for creating memorable brand experiences that resonate deeply with fans. The vibrant atmosphere of MotoGP events provides the perfect setting for immersive and direct engagement. By offering exclusive trackside events, VIP access and behind-the-scenes experiences, brands can make meaningful connections with audiences, enriching the fan experience .
For example, Guru is leveraging MotoGP in an innovative way through its partnership with Gresini Racing and the “Fan Powered Sponsor” program. This unique initiative allows fans to become micro-sponsors of the Gresini MotoGP team, contributing directly to the sponsorship with an affordable fee of €125. In return, fans get exclusive benefits such as personalized merchandise and privileged access to special content during races. This type of experiential activation not only allows fans to feel an integral part of the team, but also consolidates brand loyalty, turning fans into true brand ambassadors.
The intense involvement of MotoGP fans makes the championship a fertile ground for creating true brand ambassadors. Through experiential marketing, brands can establish emotional and authentic connections with the public, fostering natural advocacy. Personalized experiences, such as meetings with riders or interactive installations, build trust and a sense of belonging, turning fans into enthusiastic advocates who promote the brand with authenticity. The passion and energy experienced at MotoGP allow brands to develop a community of loyal supporters that amplifies visibility and reputation far beyond the circuit.
MotoGP’s huge digital reach offers unique opportunities for direct engagement with fans around the world. Through social media platforms and streaming, MotoGP brings fans closer to the action, allowing brands to interact in real time with a global fan base.
This digital strategy allows brands to create interactive content, such as live Q&A sessions, gamification apps and other initiatives that increase traffic and engagement.
Through digitization, MotoGP not only expands the visibility of brands, but also builds lasting connections based on informative and engaging content, brands can establish an ongoing dialogue and stimulate fan interaction, fostering a sense of community.
Through live streaming and interactive online platforms. Organizing digital events such as instant polls and virtual watch parties allows companies to improve the fan experience and build loyalty.
Receiving feedback in real time also allows brands to refine their strategies, fine tune their strategies in real time, and strengthen brand presence and relevance in the fast-paced and competitive environment of motorsport.
Contact us to find out about sponsorship opportunities that combine innovation, passion and sustainability with your company’s business and marketing goals.
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
Sponsor a motorsport team today
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
July 28, 2025
Red Bull Racing’s sponsors: A winning system With an extraordinary sequence of successes in recent seasons, Oracle Red Bull Racing has also established itself as one of the benchmark te[...]
Read More
July 25, 2025
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American exp[...]
Read More
June 17, 2025
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. The new technical rules, announced by the Grand Prix Commission[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 24, 2025
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
Read More
September 4, 2025
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
Read More
September 3, 2025
Title sponsorship is one of the most coveted and high-impact assets in global sports marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige,[...]
Read More