By Emanuele Venturoli| Posted July 28, 2025 | In MotoGP
By Emanuele Venturoli| Posted July 28, 2025 | In MotoGP
With an extraordinary sequence of successes in recent seasons, Oracle Red Bull Racing has also established itself as one of the benchmark teams in the Sponsorship in Formula 1. The outstanding sporting results, driven by the crystal-clear talent of Max Verstappen and an impeccable technical structure, also find a natural reflection on the commercial level.
The Milton Keynes-based team can boast one of the richest and most articulate sponsor portfolios in the entire circus, with leading companies in the most strategic sectors of the global industry. A winning business ecosystem, where each partnership is an integral part of a clear vision, founded on performance, innovation and international impact.
One cannot fail to mention that the Milton Keynes-based team has been going through a decisive revolution for all of Formula 1 in recent years. The victories of the last few years and the aura of Verstappen are a shining counterpoint to a tumultuous back office in which news of changes, departures and modifications to both personnel and staffing follow one another. The farewell of Christian Horner -historic Team Principal and author of more than a decade of successes- is just the latest in a series of turnovers that in a few months has changed the face of the team’s garage and headquarters with the Taurus, which from 2026 will also change engines, built in-house by Red Bull powertrains.
However, this whirling back-and-forth does not seem to have dented the solidity of the Red Bull Racing sponsorship portfolio, which has been able to maintain a tidy solidity and steady growth over the years, likely also calmed by Verstappen’s consistency and his continued confirmations on and off the track. The mega-sponsorship with Oracle, with a reported value of $300 Million over 5 years, is expected to ferry the team into the new course from 2026 onward, along with a long list of prestigious sponsors from every industry and territory.
The title sponsorship agreement between Oracle and Red Bull Racing, worth an estimated $300 million over five years, marked a momentous shift in the Formula 1 sponsorship landscape. From this partnership came the official name Oracle Red Bull Racing, combining two excellences in their respective fields: sports performance and technological innovation. The collaboration is based on the advanced use of Oracle Cloud Infrastructure (OCI) for simulation, engine development, race strategy optimization and real-time data analysis. The goal is to improve efficiency on and off the track through deep integration between engineering, software and operations teams.
The bond between the two entities goes beyond Formula 1: Oracle is also title sponsor of the Red Bull Esports team, consolidating a transversal presence in the world of physical and digital racing. While Oracle is one of the team’s most relevant commercial partners, it does not exercise veto power over the team’s other sponsorships, confirming a solid partnership but one that respects Red Bull’s sporting and strategic autonomy.
It is impossible to analyze the commercial and sporting success of Oracle Red Bull Racing without acknowledging the decisive role of its parent company, Red Bull. The Austrian company is not only the one that gives colors and name to the team, but also its direct owner: a hybrid and revolutionary model in the world of modern motorsport.
This dual role – sponsor and manufacturer – represents a unique strategic vision that has redefined the boundaries between marketing and sports performance. Red Bull has built a global sports platform ranging from Formula 1 to MotoGP, via rally, motocross, extreme sports, esports, and Olympic disciplines, becoming an absolute benchmark in contemporary sports marketing.
The brand’s commitment to racing has always been extraordinary: not only in terms of investment and visibility, but also in the discovery and development of young talent. The Red Bull Junior Academy has launched some of F1’s brightest careers, including that of Max Verstappen, Sebastian Vettel and Daniel Ricciardo. In this, Red Bull has demonstrated not only foresight, but a deep understanding of the sports narrative and the value of talent over time.
Oracle Red Bull Racing‘s portfolio of sponsors is the result of an evolved business strategy and clear positioning: performance, innovation and global communication. Each partner is chosen for value affinity and concrete contribution, in an integrated system that goes far beyond mere visibility. From technology to apparel, from fuels to e-commerce, Red Bull Racing confirms itself as one of the most effective and desired marketing platforms on the international sports scene.
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A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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