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By Riccardo Tafà| Posted September 11, 2017 | In MotoGP, Sport News
By Anjali Banerjee
The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal with this insanity of mine. Waking up at odd hours and breaking the silence of those quaint nights with the television on is what defines a vehement fan like me.
This time albeit, there was an eerie silence. I wanted that feeling to sink in. But it took a while. A while for me to get back to my senses. A while it took for me to appreciate Del Potro who was so deserving with that lofty serve and his gentle heart that he is known for. The television screen was lit but it was dark in front of my eyes. As if I was suddenly blindfolded.
It hurt. It did. It had to. For a man whom you idolise from the beginning of time was here, waving to a packed Arthur Ashe, a good bye. Roger Federer walking out, leaving with a heavy heart. Am sure the blue hard court that has borne many of this Legend’s footsteps must have turned a soft heart for my idol by now too. It looked as if it wanted to rise from the Ashe to wrap him in a loving embrace and shed those blues that were cast with that defeat. Making me smile and cry together is what few have managed to. To mention Roger Federer is one who lives in that territory is one of the most Supreme truths of my Life.
Related Post: The Five set matches of 2017 for Roger Federer
As the screen kept moving with visuals of Juan Martin Delpotro looking at the heavens with gratitude, my wandering eyes were only glued to Roger Federer. There he was, walking out and through that corridor. I confess, I silently kept praying to that Cameraman to keep shooting as long as he could. Yes because that is all I wanted, to keep following Roger silently in spirits and share his turmoil within.
It’s always an arduous task tackling the melancholy of seeing Federer walk out without doing the victory speech. For others, those few words might be mere words but for me, they blaze a trail. These words are my elixir and my lessons of inspiration. They are those reverberating waves that resonate and leave a lasting impression on every crevice of my heart. But this time, I was left devoid of it. Battling out that feeling, I gathered myself to tweet. “Chin up maestro”. But deep inside there was a void. Very wrong it was, knowing how do we forget this year of 2017, a year that he gave us as a biggest gift? A year of resurgence for our idol.
It is then, that I was left comprehending. For a man called Roger Federer, hasn’t it been phenomenal that he has achieved everything that the sport has to offer? Yes, everything and given us numerous moments to cherish for this lifetime and beyond. If at all there exists something called the NEXT life, am sure to carry a part of this legend with me that lives in my heart into the realms of that second incarnation I might be born in. His moves on the court have been defined as nothing less than poetry in motion. His backhand, a golden weapon that can put the word Elegance to shame. Such imprints this Legend has carved on our hearts. Each time, a low phase grapples me, I look into the recaps of his matches and interviews to help foster a sense of rejuvenation in an instant.
After his loss, this time too, I resorted to the same gimmicks to pacify my tormented soul. Almost instantaneously I felt like transported back in the month of January. A long hiatus and Federer was back at the First Grand Slam of the calendar.. Naysayers who had written off my idol would not have, in their wildest dreams thought of what lay ahead. Lifting the EIGHTEENTH Grand Slam title and he taught us to Believe. Believe in the magic of hard work. Believe in the magic of perseverance. Believe in yourself and watch the universe conspire to hand you everything that you deserve. In his first major tournament of the year, Federer progressed all the way to the final, winning over top 10 players Tomáš Berdych, Kei Nishikori, and fellow countryman Stan Wawrinka, to face his archrival Rafael Nadal whom he defeated in that final.
Etched in my being, is that one frame when a Championship point for Roger in that final match was challenged. I was palpitating, palms sweating, eyes cast on that replay and it showed IN. While an ecstatic Roger Federer went down on his knees and could not contain the tears of joy, I was stunned in disbelief. Shaken because my idol was on the screen and I was trying to fathom what was going into his heart. This time though, I knew it was ecstasy. A joy of coming back and proving to the world at 35 that age is just a number. That age is never a measure of the amount of hard work you can put in.
He lifted his Australian Open trophy and how resplendent he looked in that Nike Advantage Henley styled shirt in black and white. Made for a picturesque frame that shall live in the heart of every Federer fan for times immemorial.
At the presentation he said that he is extremely delighted and every other win from here on will only be a bonus. The fairytale run continued. We all were riding that wave with Roger as The legend kept surging and growing. He extended his run of dominance by clinching his third title of the season at the Miami Open. A third ‘Sunshine Double’ and we saw Federer drenched in an orange confetti that almost felt like pixie dust from heaven. Was a sight to behold. The Gods of tennis looked to be showering my idol with numerous accolades from above.
Then came the Halle Open. His magic working all through the season. In the final he defeated Alexander Zverev, securing a record-extending ninth Halle title, and the third which he won without the loss of a set. This made him one of just two men in the Open Era, along with Rafael Nadal, to win the same tournament more than eight times.
While we fans were still basking in the glory of Federer, the Swiss kept marching on the victory lanes. The Wimbledon was almost knocking. Famished to see your idol win a 19th Grand Slam and the roller coaster journey began yet again. Cheering for the maestro as he scaled victories was a joyful ride that we least expected to board this season.
In the finals of Wimbledon, Federer defeated Marin Čilić to win a record 8th Wimbledon title, breaking his previous tie with William Renshaw and Pete Sampras, and his 19th Grand Slam singles title overall. He became the second male player in the Open Era to win the Championships without dropping a set, after Björn Borg in 1976. Following his victory, he also qualified for the ATP Finals for a record 15th time.
On the backdrop of the green turf when Roger Federer lifted his trophy, time stood still again. I was almost lost of words. All I did was kept gazing at his pictures and saying thank you Roger in my heart.
With so much that Federer has given himself and us fans, it is only fair to understand that he cannot win it all. Reaching the US Open quarter finals is an example of a fighter that he is. Battling a shoulder injury that he caught in Montreal few weeks back did not stop him from showcasing gut wrenching valour in the earlier rounds. Five set matches back to back and winning them was no mean feat in itself. After all he is a human, whose hands and feet feel weary. Whose heart and head feel subdued under the weight of expectations.
I am not a true fan if I don’t understand this. I am not true to a sport that I adore for all those gruelling scars it inflicts on the body of my idol and yet see him emerge victorious. For that is my dope, my elixir. I bow in gratitude to Roger Federer for being a role model to me.
While I was walking on those breath taking Swiss Alps for a second time this year, I kept gazing at those picturesque locales. Not for anything else but because it houses my idol, Roger Federer. Shimmering peaks and overlooking the lush greens down, I was assured that this is the most deserving place for the greatest of all time to live. As pristine as the aura of Federer!
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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