By Emanuele Venturoli| Posted March 18, 2018 | In MotoGP, MotoGP
Movistar Yamaha MotoGP‘s Valentino Rossi landed his first podium finish of the 2018 MotoGP season with a strong third place at the Losail International Circuit. Maverick Viñales also battled for all he was worth and rode a superb catch-up race from 15th to 6th place, earning himself some crucial championship points.
Valentino Rossi had a lightning fast start from eighth place and stormed to fourth on a perfect opening lap. With a podium place in his grasp, he closed in on Dani Pedrosa and cruised past him at the end of the second lap on the start-finish straight, before making a text-book move, breaking hard into the first corner.
The leading pair, Johann Zarco and Marc Marquez, ran a hot rhythm, but not strong enough to shake off the Doctor. He was a man on a mission, determined not to let them escape and dropping consistent 1‘55s laps. With 17 laps to go, the Italian made his move on Marquez, so he could challenge Zarco for the lead, but soon things got tense. At the start of the 11th lap the 39-year-old went wide into turn 1, allowing Marquez and Andrea Dovizioso through, but he didn‘t let it get to him.
The final five laps were exactly what the fans had hoped for. Valentino Rossi fought his way past Zarco for third. The 46-rider threw everything he had at breaking away from chasing riders, which he managed perfectly. However, he was unable to get close enough to battle with Dovizioso and Marquez in the final laps and finished the first race of the season with a well-deserved third place, 0.797s from first.
Viñales made a cautious start, dropping back from 12th on the grid to 15th place in the opening laps, but that certainly didn‘t mean he was out for the count. After three laps, he got into the rhythm and started his charge. He was running the same pace as the leading group and as a result he barged through the rider field.
With Alex Rins and Jorge Lorenzo crashing out with 10 laps to go, the number-25 rider breached into the top-10. He then picked off Jack Miller on the next lap and also overtook Andrea Iannone for eighth place one lap later.
Viñales had his sights set on the front group. They were fighting some 2.5s ahead of him, but his pace was still red hot, as he kept posting times in the 1‘55s. With three laps to go the Spaniard tapped onto the back of Pedrosa. A lap later he overtook his compatriot and also breezed past Zarco. He gave Danilo Petrucci a run for his money for fifth place, but he ultimately had to settle for sixth position, 3.888s from the front.
Today’s race results see Rossi take third place in the championship with a nine-point gap to the leader, while Viñales secures sixth place in the standings, 15 points from the front. Yamaha is in third place in the Constructor classification, nine points from first, and Movistar Yamaha MotoGP are in second place in the Team title challenge, with three points to the top of the rankings.
The Movistar Yamaha MotoGP Team will be back in action in three weeks’ time at the Termas de Rio Hondo circuit for the Gran Premio Motul de la República Argentina, held from April 6th – 8th.
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A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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