Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. The new technical rules, announced by the Grand Prix Commission and ratified on April 26, 2024 in Jerez, promise to make racing safer, more sustainable and more spectacular, without sacrificing the adrenaline rush that makes the sport unique. For corporate marketers and sponsors, these innovations represent a unique opportunity to align their brands with a championship that is evolving into the future, combining cutting-edge technology, sustainability and tight competition. We explore the new rules, their impact on the league and the sponsorship opportunities.

Reduction in displacement: from 1000 cc to 850 cc

One of the most significant changes is the reduction in engine displacement from 1000cc to 850cc, accompanied by a decrease in maximum cylinder diameter (bore) from 81mm to 75mm. This step, the first since 2012, aims to reduce the overall power and top speed of the bikes, making racing safer and more controllable. According to Corrado Cecchinelli, MotoGP ‘s technology director , this change could slow lap times by 1 to 2 seconds, depending on the circuit, while promoting better handling of the bikes, with a shorter wheelbase and smoother ride.

Fun fact: MotoGP is no stranger to displacement changes. In 2002, the introduction of 990 cc four-stroke engines replaced the legendary 500 cc two-strokes, marking a technological revolution. In 2007, the displacement dropped to 800 cc to limit costs, but returned to 1000 cc in 2012 for commercial reasons, bringing racing bikes closer to those available to customers. The choice of 850 cc for 2027 is a compromise that balances performance and sustainability, bringing the bikes closer to production supersport bikes, something that brands can leverage for targeted marketing campaigns.

Example for marketing: For a company such as Pirelli, an official tire supplier since 2027, the return to a more “affordable” displacement offers an opportunity to promote high-performance tires for production motorcycles, emphasizing how MotoGP-derived technology improves safety and the riding experience on the road. A campaign showcasing the technology transfer from the track to the road could attract a passionate and quality-conscious motorcycling audience.

Sustainability at the core: 100% sustainable fuel

Starting in 2027, all MotoGP bikes will use 100% sustainable fuel, a step up from the 40% non-fossil fuel mix introduced in 2024. In addition, tank capacity will be reduced from 22 to 20 liters for standard races and from 12 to 11 liters for Sprint Races, pushing teams to optimizefuel efficiency. This commitment to sustainability reflects the growing global focus on the environment, a crucial issue for companies that want to strengthen their CSR (Corporate Social Responsibility) image.

Fun fact: The transition to sustainable fuels began with the FIM, the Motorcycle Sports Manufacturers Association (MSMA) and fuel suppliers working to develop blends that maintain high performance without petroleum derivatives. This effort aligns with the automotive industry’s goal of switching to synthetic fuels by 2035, making MotoGP a pioneer in motorsport.

Example for marketing: A company in the energy sector, such as a synthetic fuel manufacturer, could sponsor a MotoGP team to promote its commitment to the green transition. Campaigns that tell how sustainable fuel fuels the extreme performance of MotoGP bikes can create a strong emotional connection with environmentally conscious consumers, positioning the brand as a leader in green innovation.

Reduced aerodynamics for tighter races

Aerodynamics, which has turned MotoGP bikes into veritable “missiles on two wheels” in recent years, will undergo significant downsizing. The width of the front fairing will be reduced by 50 mm, and the nose will be set back 50 mm, limiting the aerodynamic effect on straights and under braking. In addition, the rear aerodynamic appendages will be subject to homologation, with only one upgrade allowed per season to keep costs down. These changes will encourage more frequent overtaking, making races more spectacular and unpredictable.

Fact: Aerodynamics has been one of the areas of greatest innovation in recent years, with Ducati and Aprilia leading the way with solutions such as wings and spoilers. However, over-reliance on aerodynamics has made bikes harder to overtake because of the “dirty air” generated, a problem the new regulations aim to solve. This change brings the focus back to riders’ skills, something that excites fans and offers insights for compelling marketing narratives.

Marketing example: A technical apparel brand, such as Alpinestars, could launch a campaign celebrating the return of the “rider at the center,” highlighting how new regulations enhance human talent over technology. Exciting videos showing riders such as Marc Márquez or Pecco Bagnaia taking corners at the limit without the aid of extreme aerodynamic devices can reinforce the link between the brand and the authenticity of the sport.

Goodbye to lowerers: pilot talent back in the spotlight

As of 2027, all height variation devices (ride-height and holeshot devices) will be banned. These systems, which allow the bike to be lowered at the start or during acceleration, have increased safety but also standardized performance, reducing the margin for individual skill. Their elimination will mean that riders will have to rely solely on their technique, making starts and race phases more unpredictable.

Fun fact: The front lowerer, introduced by Ducati and later banned in 2023, was one of the most controversial examples of technological innovation. Its removal, along with the removal of holeshot devices , could bring back the spectacle of “classic” starts, where riders like Valentino Rossi shined in their ability to handle manual wheelies.

Marketing example: A luxury watch company, such as Tissot (sponsor of the Sprint Race), could create a campaign celebrating “rider time,” emphasizing how every split second at the start depends solely on human skill. A limited edition of watches inspired by MotoGP 2027 riders could become a cult object for fans and a symbol of precision for the brand.

Concessions and transparency: a more balanced league

The concession system , introduced in 2023 to balance competition, will be updated. All manufacturers will start the 2027 season in Band B, with a mid-season reassessment based on results. New entrants, such as the possible entry of MV Agusta or BMW, will benefit from Band D, with more engines and testing available. In addition, GPS data from all riders will be shared among teams, promoting transparency and helping less competitive teams improve.

Fun fact: The idea of sharing GPS data is revolutionary for a sport traditionally jealous of its own information. This approach not only levels the playing field, but also provides sponsors with unique technical content, such as real-time analysis of rider trajectories, that can be used to engage fans.

Marketing example: A technology company, such as a data analytics software vendor, could sponsor this initiative, promoting its ability to turn complex data into actionable insights. White papers or webinars explaining how GPS data improves team performance can attract a B2B audience of innovation-conscious professionals.

Sponsorship opportunities in the new MotoGP landscape

The new MotoGP 2027 rules are not just a technical evolution, but a strategic opportunity for companies. The increased emphasis on sustainability aligns with brand values that aim for a green image, while the focus on riders’ skills offers exciting narratives to engage consumers. Transparent GPS data and even more tightly contested races amplify media appeal, making MotoGP an ideal platform for global campaigns.

Practical example: A sponsorship campaign with a team such as LCR could include on-track activations, such as VIP hospitality at circuits, and digital content telling the story of the path to 2027, with a focus on sustainability and innovation. Companies can also work with teams to develop products inspired by the new bikes, such as accessories or technical apparel, strengthening the bond with fans.

An exciting future for MotoGP and its partners

The 2027 rules mark the beginning of a new era for MotoGP, where safety, sustainability and entertainment come together to create a unique product. For marketers, now is the time to seize the opportunities presented by a championship that looks to the future without losing its essence. Aligning your brand with values such as innovation, authenticity and environmental responsibility has never been more strategic. Get ready for a 2027 that will redefine two-wheel racing and the way brands connect with global audiences.

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