In Sport Sponsorship, Sports Marketing

If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget stretch? And, importantly, is there any point spending your money on sports sponsorship – especially if you’re a small business? 

The question of small business sponsorship opportunities in the world of sports sponsorship is an interesting one. So, what opportunities should you be aware of?

Smaller budgets in sports sponsorship

The great thing about sports sponsorship is that it can offer opportunities to a huge range of budgets, so small businesses can benefit just as much as the more prominent players – with campaigns that are more suited to their financial position.

Opportunities within sports sponsorship as a small business might include a logo and branding on billboards behind the players or riders as they’re being interviewed after the race/competition, or prominence on digital assets such as websites, newsletter, or display advertising banners. All these things can be hugely beneficial small business sponsorship opportunities, leading to great ROI despite a large amount of money not being spent.

Small business sponsorship opportunities – in which sport should my brand focus?

If you’re entering the world of sports sponsorship and wondering which sport you should approach, it might be a good idea to think about the benefits of MotoGP.

For pure volume, MotoGP can hardly be beaten – hundreds of thousands of viewers both on TV and in person at races (not to mention a highly engaged fanbase on social media), and 19 races per year, mean that this particular brand of motorsport is perfectly positioned for campaigns across the board – whether you’re a title or official sponsor, have your name on bikes or helmets, or are taking up a less prominent position on the sidelines.

The huge engagement and loyalty that MotoGP fans have, too, meaning that even if you can’t invest a huge amount of money the audience that you do get will be passionate and wide-ranging – as well as very large.

What small business sponsorship opportunities can I get with tens, rather than hundreds, of thousands of pounds? Sponsorship Levels.

For a small business, the thought of investing even a few thousand pounds might be daunting – but when audiences are as large and as global as MotoGP, you’re likely to reach more people than you would through other channels anyway, even if you did spend far more money.

As a rule, spends of under 50,000 Euros are the cheapest levels of sponsorship in MotoGP. This level of sponsorship can get your logo in front of hundreds of thousands of viewers at key times, and there are also lots of opportunities to be part of this – because more brands can be involved, unlike, for example, if you’re an exclusive title sponsor.

In terms of small business sponsorship opportunities, you can be sure that there are effective opportunities available in MotoGP, in the wider world of motorsport, and across sports in general.

If you want more information on any aspect of this, though, feel free to contact RTR Sports Marketing for advice at any time – we can offer some great advice, so we’ll be waiting for your call or you can write at info@rtrsports.com

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Riccardo Tafà
Riccardo nasce a Gulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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