In Sport Sponsorship, Sports Marketing

If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget stretch? And, importantly, is there any point spending your money on sports sponsorship – especially if you’re a small business? 

The question of small business sponsorship opportunities in the world of sports sponsorship is an interesting one. So, what opportunities should you be aware of?

Smaller budgets in sports sponsorship

The great thing about sports sponsorship is that it can offer opportunities to a huge range of budgets, so small businesses can benefit just as much as the more prominent players – with campaigns that are more suited to their financial position.

Opportunities within sports sponsorship as a small business might include a logo and branding on billboards behind the players or riders as they’re being interviewed after the race/competition, or prominence on digital assets such as websites, newsletter, or display advertising banners. All these things can be hugely beneficial small business sponsorship opportunities, leading to great ROI despite a large amount of money not being spent.

Small business sponsorship opportunities – in which sport should my brand focus?

If you’re entering the world of sports sponsorship and wondering which sport you should approach, it might be a good idea to think about the benefits of MotoGP.

For pure volume, MotoGP can hardly be beaten – hundreds of thousands of viewers both on TV and in person at races (not to mention a highly engaged fanbase on social media), and 19 races per year, mean that this particular brand of motorsport is perfectly positioned for campaigns across the board – whether you’re a title or official sponsor, have your name on bikes or helmets, or are taking up a less prominent position on the sidelines.

The huge engagement and loyalty that MotoGP fans have, too, meaning that even if you can’t invest a huge amount of money the audience that you do get will be passionate and wide-ranging – as well as very large.

What small business sponsorship opportunities can I get with tens, rather than hundreds, of thousands of pounds? Sponsorship Levels.

For a small business, the thought of investing even a few thousand pounds might be daunting – but when audiences are as large and as global as MotoGP, you’re likely to reach more people than you would through other channels anyway, even if you did spend far more money.

As a rule, spends of under 50,000 Euros are the cheapest levels of sponsorship in MotoGP. This level of sponsorship can get your logo in front of hundreds of thousands of viewers at key times, and there are also lots of opportunities to be part of this – because more brands can be involved, unlike, for example, if you’re an exclusive title sponsor.

In terms of small business sponsorship opportunities, you can be sure that there are effective opportunities available in MotoGP, in the wider world of motorsport, and across sports in general.

If you want more information on any aspect of this, though, feel free to contact RTR Sports Marketing for advice at any time – we can offer some great advice, so we’ll be waiting for your call or you can write at


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Riccardo Tafà
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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